Retail market in Romania - statistics & facts
Romania's retail sector is undergoing a significant expansion in modern retail spaces. By the end of 2024, the country is set to surpass the 4.5 million square meter mark, marking a new record in its retail infrastructure, with an estimated addition of around 186,000 square meters. The two largest food retail chains in the market are Lidl and Kaufland, with Lidl having the highest revenue.
The shopping platform eMAG has emerged as the most valuable Romanian brand in the online retail sector. Furthermore, Profi has established itself as a major player in the food retail industry, with the highest number of stores compared to its rivals. With a staggering 1,641 stores, Profi solidified its position as a leader in the food retail landscape, catering to the diverse needs of Romanian consumers across the country.
The key players are solidifying their presence
The Romanian retail industry, which comprised 124,883 retail companies in 2022, has seen a decrease of almost 20 percent since 2008. This decline can be attributed to various factors, including market consolidation, increased competition, and changes in consumer behavior. Despite this, the industry's revenue has surged by an impressive 216 percent since then, reaching a substantial 354 billion Romanian lei.The shopping platform eMAG has emerged as the most valuable Romanian brand in the online retail sector. Furthermore, Profi has established itself as a major player in the food retail industry, with the highest number of stores compared to its rivals. With a staggering 1,641 stores, Profi solidified its position as a leader in the food retail landscape, catering to the diverse needs of Romanian consumers across the country.
