U.S. baby food market - statistics & facts
Good nutrition is important at every stage of one's life, and it is especially critical for new-born babies. The global baby food market is a very competitive industry and retail sales in this segment were projected to grow from 71 billion U.S. dollars in 2023 to about 100 billion U.S. dollars by 2029. As one of the world’s most populous countries, it should come as no surprise that China was the biggest market for baby food as of 2023, with over 18.5 billion dollars in sales revenue, while the United States came in second.
Although prices for baby food, as for many other goods, are expected to increase in the future, these items will remain essential to consumers and their babies. After all, baby food is a crucial part of nutrition and usually many people’s first steps in cuisine.
The baby food market in the United States
Revenues for baby food in the United States were forecast to increase from 8.5 billion U.S. dollars in 2023 to around 10.5 billion U.S. dollars by 2029. Baby milk and infant formula is the leading segment in this market, followed by prepared baby food. As a matter of fact, in 2022, these were the product categories that generated the highest retail sales in the North American country: around 5.6 billion U.S. dollars for milk formula and about 2.4 billion U.S. dollars for prepared baby food.Consumer and brands
While online shopping for baby food is quite popular among consumers, in-store retail options are still the go-to for U.S. shoppers. Indeed, in 2022, hypermarkets and supermarkets took up the first spots as the most profitable offline channels for such items. That same year, Abbott Laboratories Inc. and Reckitt Benckiser Group Plc. were the leading companies in the baby food market, both with a market share of around 25 percent.Although prices for baby food, as for many other goods, are expected to increase in the future, these items will remain essential to consumers and their babies. After all, baby food is a crucial part of nutrition and usually many people’s first steps in cuisine.
