Retail industry in Denmark - statistics & facts
Despite being the smallest in area out of all the Nordic countries (Norway, Sweden, Iceland, and Finland), Denmark is one of the biggest retail markets amongst its peers. In recent years, retail sales have fluctuated, reaching a sales index of 107 in 2022, where 2015 is the baseline of 100. This marks a seven percent increase compared to the basis year.
Some of the stronger contenders within the Danish retail landscape are supermarkets and convenience stores, such as Netto, Bilka, føtex, and Kvickly just to name a few. When surveyed about their interest in shopping for different product categories, over half of Danes specified the food and drink category, making it the third most popular category after clothing and shoes. A noticeable trend in recent years is that Danish shoppers have become increasingly aware of their shopping behavior, thus making an effort to choose more sustainable and environmentally friendly products across different retail sectors.
Some of the stronger contenders within the Danish retail landscape are supermarkets and convenience stores, such as Netto, Bilka, føtex, and Kvickly just to name a few. When surveyed about their interest in shopping for different product categories, over half of Danes specified the food and drink category, making it the third most popular category after clothing and shoes. A noticeable trend in recent years is that Danish shoppers have become increasingly aware of their shopping behavior, thus making an effort to choose more sustainable and environmentally friendly products across different retail sectors.
