of around 58.6 trillion South Korean won in 2021, after a decade of growth. With the majority of that coming from television and video broadcasts, consumption patterns have been changing over the past two decades. While the traditional television set is still the most
, other devices and different platforms such as over-the-top (OTT) streaming have been gaining in popularity. Among streaming platforms, internationally popular services such as Disney Plus and Netflix as well as domestic brands such as Tving and Coupang Play
Television watching habits
Television sets are a common way to watch TV broadcast, but
usage rates of household TV sets generally are low, particularly among young people. Instead, viewers of such programs are migrating to other devices, leading to an increase of
TV program watch times on non-TV devices. Alongside this shift away from traditional TV broadcasts, large streaming platforms have started releasing their own in-house productions and/or web-exclusive shows in addition to hosting external productions. This is accompanied by a rise in personal streaming of various types of content, such as gaming and beauty, on platforms like YouTube and AfreecaTV. According to a 2022 survey, news and entertainment were the most
common types of programs watched on television in South Korea. This differed slightly from
preferred programs on streaming services, were variety shows where the most popular by far. Despite this, K-dramas dominated both terrestrial and pay TV channels based on viewership ratings, with dramas such as “Young Lady and Gentleman” and “Extraordinary Attorney Woo” capturing the attention of audiences nationwide.
The rise of streaming
With the rise of paid content subscriptions and the increased use of alternative devices and platforms to watch programs, streaming has become a popular way of accessing broadcast content. The overwhelming majority of people younger than 40 reported
using OTT services in 2022. While entertainment programs were the most popular type of content watched on streaming platforms,
different online video services were used for various entertainment genres. Streaming has also allowed for increased international distribution of broadcast content.
K-drama fans worldwide look to international streaming services as an easier way of accessing TV and web dramas that were formerly only available on Korean television or Korean streaming websites.
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Due to varying update cycles, statistics can display more up-to-date
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