Since its establishment in 1995, the X Games has provided a stage for pushing the boundaries of action sports. At its inception, the competition consisted of nine event categories and was held exclusively in the United States, however, it has since expanded to include a much wider range of disciplines in different countries around the world. In May 2023, for example, the Summer X Games were held in Chiba, Japan, marking the second time the East Asian country hosted the event. In addition to being able to attend events in person, fans can access some of the most thrilling moments of the competition on streaming platforms such as
Who are the leading athletes at the X Games?
In addition to featuring seasoned veterans of extreme sports, the X Games provides a platform for budding action sport wonderkids to showcase their talent on the international arena. In the X Games California event held in July 2023, for instance, seasoned X Games competitor Kevin Peraza won gold in the
Men’s BMX Street category, using his experience in the competition to secure another first place finish. Meanwhile, relative newcomer Chloe Covell won gold in the
Women’s Skateboard Street category with an impressive 90 points overall, becoming the youngest women’s street gold medalist in the history of the X Games at just 13 years old. Renowned skateboarder Tony Hawk, who returned to the competition following a brief retirement in 2021, also
participated in events in the most recent iterations of the X Games in 2023.
How popular are the X Games?
The X Games are followed by tens of thousands of spectators worldwide, with more than 50 thousand
attendees visiting the Ventura County Fairgrounds for the X Games held in California in 2023. However, looking at the
number of attendees at the Winter X Games, there was a decreasing trend in terms of total visitors between 2020 and 2022. This could at least partially be explained by the increased coverage of the events by broadcasters and viewing availability across multiple platforms. In the past year alone, the
total views of X Games content on YouTube increased by nearly nine percent, showcasing growing engagement with the X Games among action sports enthusiasts. Meanwhile, looking at the
average monthly viewers for X Games videos published on YouTube between February 2023 and January 2024, spectators were most actively engaging with the channel in May 2023, the month in which the X Games in Japan were held.
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