Pet supplies market in Germany - statistics & facts
Germans are keen pet owners, with cats and dogs being especially popular. As of 2022, there were significantly more cats living in German households than dogs, with the number of felines increasing annually in recent years. The reasons for this may vary, but possibly one of them is that Germany has a dog tax for owners. Cats may also be an easier pet option for city dwellers living in apartments, especially regarding rented living space. The German pet supplies market faces the familiar shifts of our time, among them changing consumer behavior due to increased awareness of sustainability in production across the board and the growing presence (as well as practice) of online retail.
The number of sales outlets in German animal and pet supply retail has grown steadily over the last decade, excepting a dip during the COVID-19 pandemic in 2020. As of 2022, around 1,600 establishments catered to pets and their owners. Two enterprises represent the market leaders in German pet supplies: Fressnapf and Futterhaus. Fressnapf, a German company, is hailed as the leading pet supplies company in Europe, operating in eleven different countries. It also operates online shops and oversees its own brands. Their online revenue grew significantly in recent years, with 329 million euros recorded in 2022. Meanwhile, Futterhaus, also a German company, has stores in Germany and Austria. Numbers increased steadily in the last four years.
Food retailers, which include drugstores and discounters, were responsible for the larger share of pet food revenue generated in Germany in 2022. Specialist retailers include pet supply stores, specialty markets, agricultural trade, special departments in garden centers, and DIY stores. Wet cat food generated the highest revenue in 2022 at around 1.33 billion euros.
The number of sales outlets in German animal and pet supply retail has grown steadily over the last decade, excepting a dip during the COVID-19 pandemic in 2020. As of 2022, around 1,600 establishments catered to pets and their owners. Two enterprises represent the market leaders in German pet supplies: Fressnapf and Futterhaus. Fressnapf, a German company, is hailed as the leading pet supplies company in Europe, operating in eleven different countries. It also operates online shops and oversees its own brands. Their online revenue grew significantly in recent years, with 329 million euros recorded in 2022. Meanwhile, Futterhaus, also a German company, has stores in Germany and Austria. Numbers increased steadily in the last four years.
Food retailers, which include drugstores and discounters, were responsible for the larger share of pet food revenue generated in Germany in 2022. Specialist retailers include pet supply stores, specialty markets, agricultural trade, special departments in garden centers, and DIY stores. Wet cat food generated the highest revenue in 2022 at around 1.33 billion euros.
