Key insights
- Digital ad spending in the U.S.
- 303bn USD
Detailed statistics
Digital advertising spending in the U.S. 2021-2028
- Share of digital in total ad revenue in the U.S.
- 77%
Detailed statistics
Advertising expenditure in the U.S. 2024, by medium
- Industry with highest digital ad spend in the U.S.
- Retail
Detailed statistics
Digital ad spend in the U.S. 2022, by industry
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Global overview
6
- Premium Statistic Global digital advertising expenditure 2014-2026
- Premium Statistic Share of digital ad revenue worldwide 2018-2028
- Premium Statistic Digital ad spend growth 2021-2026, by format
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Companies with fastest-growing digital ad revenue worldwide 2023
Global overview
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Premium Statistic
Global digital advertising expenditure 2014-2026
Global digital advertising expenditure 2014-2026
Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars)
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Premium Statistic
Share of digital ad revenue worldwide 2018-2028
Share of digital ad revenue worldwide 2018-2028
Share of digital in advertising revenue worldwide from 2018 to 2028
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Digital ad spend growth 2021-2026, by format
Digital ad spend growth 2021-2026, by format
Change in digital advertising spending worldwide from 2021 to 2026, by format
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Growth of digital media budgets worldwide 2024, by format
Growth of digital media budgets worldwide 2024, by format
Expected change in digital media budgets worldwide in 2024, by format
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Fastest growing digital ad markets worldwide 2023
Fastest growing digital ad markets worldwide 2023
Fastest growing digital advertising markets worldwide in 2023
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Premium Statistic
Companies with fastest-growing digital ad revenue worldwide 2023
Companies with fastest-growing digital ad revenue worldwide 2023
Companies with fastest-growing digital advertising revenue worldwide in 2023
U.S. overview
8
- Basic Statistic Online advertising revenue in the U.S. 2000-2023
- Premium Statistic Change in digital ad spend in the U.S. 2021-2027
- Premium Statistic Market share of Big Tech in digital ad revenue in the U.S. 2008-2024
- Premium Statistic Digital ad spending per internet user in the U.S. 2018-2027
- Premium Statistic Industries with highest share of digital ad spend in the U.S. 2023
- Premium Statistic Digital ad spend growth in the U.S. 2023, by industry
- Premium Statistic Revenue of digital advertising agencies in the U.S. 2019-2024
- Premium Statistic Employment at digital advertising agencies in the U.S. 2018-2023
U.S. overview
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Basic Statistic
Online advertising revenue in the U.S. 2000-2023
Online advertising revenue in the U.S. 2000-2023
Online advertising revenue in the United States from 2000 to 2023 (in billion U.S. dollars)
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Premium Statistic
Change in digital ad spend in the U.S. 2021-2027
Change in digital ad spend in the U.S. 2021-2027
Change in digital advertising spending in the United States from 2021 to 2027
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Premium Statistic
Market share of Big Tech in digital ad revenue in the U.S. 2008-2024
Market share of Big Tech in digital ad revenue in the U.S. 2008-2024
Market share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in digital advertising revenue in the United States in 2008 and 2024
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Premium Statistic
Digital ad spending per internet user in the U.S. 2018-2027
Digital ad spending per internet user in the U.S. 2018-2027
Digital ad spending per internet user in the U.S. 2018-2027 (in U.S. dollars)
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Premium Statistic
Industries with highest share of digital ad spend in the U.S. 2023
Industries with highest share of digital ad spend in the U.S. 2023
Industries with highest share of digital advertising spending in the United States in 2023
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Premium Statistic
Digital ad spend growth in the U.S. 2023, by industry
Digital ad spend growth in the U.S. 2023, by industry
Change in digital advertising spending in the United States in 2023, by industry
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Premium Statistic
Revenue of digital advertising agencies in the U.S. 2019-2024
Revenue of digital advertising agencies in the U.S. 2019-2024
Revenue of digital advertising agencies in the United States from 2019 to 2024 (in billion U.S. dollars)
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Premium Statistic
Employment at digital advertising agencies in the U.S. 2018-2023
Employment at digital advertising agencies in the U.S. 2018-2023
Number of employees at digital advertising agencies in the United States from 2018 to 2023 (in 1,000s)
Formats
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- Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
- Premium Statistic Digital ad spend growth in the U.S. 2024, by format
- Premium Statistic Search ad spend in the U.S. 2019-2022
- Premium Statistic Ad spending of the banner advertising industry in the U.S. 2019-2028
- Premium Statistic Ad spending of the video advertising industry in the U.S. 2019-2028
- Premium Statistic Digital audio ad spend in the U.S. 2016-2023
- Premium Statistic Digital ad viewability rates in the U.S. 2020-2023, by format
- Premium Statistic Digital channels seen as most vulnerable to ad fraud in the U.S. 2023
Formats
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Basic Statistic
Breakdown of U.S. online ad revenue 2023, by format
Breakdown of U.S. online ad revenue 2023, by format
Breakdown of online advertising revenue in the United States in 2023, by format
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Premium Statistic
Digital ad spend growth in the U.S. 2024, by format
Digital ad spend growth in the U.S. 2024, by format
Change in digital advertising spending in the United States in 2024, by format
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Premium Statistic
Search ad spend in the U.S. 2019-2022
Search ad spend in the U.S. 2019-2022
Search advertising spending in the United States 2019 to 2022 (in billion U.S. dollars)
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Premium Statistic
Ad spending of the banner advertising industry in the U.S. 2019-2028
Ad spending of the banner advertising industry in the U.S. 2019-2028
Ad spending of the banner advertising market in the United States from 2019 to 2028 (in billion U.S. dollars)
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Premium Statistic
Ad spending of the video advertising industry in the U.S. 2019-2028
Ad spending of the video advertising industry in the U.S. 2019-2028
Ad spending of the video advertising market in the United States from 2019 to 2028 (in billion U.S. dollars)
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Premium Statistic
Digital audio ad spend in the U.S. 2016-2023
Digital audio ad spend in the U.S. 2016-2023
Digital audio advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars)
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Premium Statistic
Digital ad viewability rates in the U.S. 2020-2023, by format
Digital ad viewability rates in the U.S. 2020-2023, by format
Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device
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Premium Statistic
Digital channels seen as most vulnerable to ad fraud in the U.S. 2023
Digital channels seen as most vulnerable to ad fraud in the U.S. 2023
Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2023
Marketer insights
7
- Premium Statistic Digital media challenges in the U.S. 2024
- Premium Statistic Popularity of programmatic buying in the U.S. 2024, by platform
- Premium Statistic Digital ad channels with increased ad spend in the U.S. 2024
- Premium Statistic Digital display advertising challenges in the U.S. 2023
- Premium Statistic Ad targeting budgets in the U.S. 2023, by data type
- Premium Statistic Data types used by marketers for transactions with media sellers in the U.S. 2023
- Premium Statistic Frequency of serving wrong creative to wrong consumer in the U.S. 2023
Marketer insights
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Premium Statistic
Digital media challenges in the U.S. 2024
Digital media challenges in the U.S. 2024
Digital media challenges according to digital media professionals in the United States in 2024
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Premium Statistic
Popularity of programmatic buying in the U.S. 2024, by platform
Popularity of programmatic buying in the U.S. 2024, by platform
Share of advertisers who expected the majority of their spending on selected channels would be programmatic or direct in the United States in 2024
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Premium Statistic
Digital ad channels with increased ad spend in the U.S. 2024
Digital ad channels with increased ad spend in the U.S. 2024
Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024
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Digital display advertising challenges in the U.S. 2023
Digital display advertising challenges in the U.S. 2023
Digital display advertising challenges according to enterprise marketers in the United States as of September 2023
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Ad targeting budgets in the U.S. 2023, by data type
Ad targeting budgets in the U.S. 2023, by data type
Distribution of advertising targeting budgets in the United States as of November 2023, by data type
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Data types used by marketers for transactions with media sellers in the U.S. 2023
Data types used by marketers for transactions with media sellers in the U.S. 2023
Data types used by marketers and agencies for transactions with media sellers in the United States as of April 2023
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Premium Statistic
Frequency of serving wrong creative to wrong consumer in the U.S. 2023
Frequency of serving wrong creative to wrong consumer in the U.S. 2023
Frequency of serving wrong digital creative to wrong consumer according to marketers in the United States as of October 2023
Consumer attitudes
12
- Premium Statistic Digital media with fastest-growing importance for product discovery in the U.S. 2022
- Premium Statistic Digital advertising touchpoints in the U.S. 2024
- Premium Statistic Attitudes towards online advertising in the U.S. 2024
- Premium Statistic Opinions on online advertising relevance in the U.S. 2019-2023
- Premium Statistic Consumers who consider digital ads relevant in the U.S. 2021-2023, by age
- Premium Statistic Likelihood to click on relevant digital ads in the U.S. 2021-2023
- Premium Statistic Top channels for learning about new products in the U.S. 2023, by annual income
- Premium Statistic Channels used for product research in the Americas 2023
- Premium Statistic Website types where consumers are receptive to advertising in the U.S. 2023
- Premium Statistic Level of comfort with AI-targeted advertising in the U.S. 2023
- Premium Statistic Likelihood to opt out of cookies 2023, by website type
- Premium Statistic Users of ad blockers & anti-tracking services in the U.S. 2024
Consumer attitudes
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Premium Statistic
Digital media with fastest-growing importance for product discovery in the U.S. 2022
Digital media with fastest-growing importance for product discovery in the U.S. 2022
Change in the number of consumers who said they typically heard about new products or services via selected digital media in the United States between 2020 and 2022
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Digital advertising touchpoints in the U.S. 2024
Digital advertising touchpoints in the U.S. 2024
Digital advertising touchpoints in the U.S. as of September 2024
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Premium Statistic
Attitudes towards online advertising in the U.S. 2024
Attitudes towards online advertising in the U.S. 2024
Attitudes towards online advertising in the U.S. as of September 2024
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Premium Statistic
Opinions on online advertising relevance in the U.S. 2019-2023
Opinions on online advertising relevance in the U.S. 2019-2023
Perceived relevance of digital advertising to consumers in the United States from 2019 to 2023
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Consumers who consider digital ads relevant in the U.S. 2021-2023, by age
Consumers who consider digital ads relevant in the U.S. 2021-2023, by age
Share of consumers who considered digital advertising relevant in the United States from 2021 to 2023, by age group
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Premium Statistic
Likelihood to click on relevant digital ads in the U.S. 2021-2023
Likelihood to click on relevant digital ads in the U.S. 2021-2023
Likelihood to click on relevant digital ads among consumers in the United States in 2021 and 2023
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Premium Statistic
Top channels for learning about new products in the U.S. 2023, by annual income
Top channels for learning about new products in the U.S. 2023, by annual income
Leading channels for learning about new products among adults in the United States as of July 2023, by annual income
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Premium Statistic
Channels used for product research in the Americas 2023
Channels used for product research in the Americas 2023
Digital channels used by consumers to research products they intended to purchase in selected countries in the Americas as of April 2023
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Premium Statistic
Website types where consumers are receptive to advertising in the U.S. 2023
Website types where consumers are receptive to advertising in the U.S. 2023
Websites types where consumers said they were most receptive to advertising in the United States in 3rd quarter 2023
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Premium Statistic
Level of comfort with AI-targeted advertising in the U.S. 2023
Level of comfort with AI-targeted advertising in the U.S. 2023
Level of comfort with AI-targeted advertising among consumers in the United States as of May 2023
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Premium Statistic
Likelihood to opt out of cookies 2023, by website type
Likelihood to opt out of cookies 2023, by website type
Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by website type
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Premium Statistic
Users of ad blockers & anti-tracking services in the U.S. 2024
Users of ad blockers & anti-tracking services in the U.S. 2024
Share of adults using ad blockers and anti-tracking services in the United States as of January 2024, by device
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