Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Worldwide digital population 2024
Detailed statistics
Social media: global penetration rate 2024, by region
Detailed statistics
Social network users in selected countries in 2023 and 2029
Number of global social network users 2017-2028
Number of social media users worldwide from 2017 to 2028 (in billions)
Global social network penetration 2019-2028
Social network penetration worldwide from 2019 to 2028
Social media revenue of selected companies 2023
Revenue of selected social media companies from 2014 to 2023 (in million U.S. dollars)
Social network users in selected countries in 2023 and 2029
Number of social network users in selected countries in 2023 and 2029 (in millions)
Social media: global penetration rate 2024, by region
Global social network penetration rate as of April 2024, by region
Number of worldwide social media users 2023, by region
Number of social network users worldwide as of January 2023, by region (in millions)
Social media: active usage penetration in selected countries and territories 2024
Active social network penetration in selected countries and territories as of April 2024
Most used social networks 2024, by number of users
Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)
Gender distribution of social media audiences worldwide 2024, by platform
Gender distribution of social media audiences worldwide as of April 2024, by platform
Global year-on-year social media audience growth 2024
Year-on-year audience growth of selected social media platforms worldwide as of January 2024
Most valuable media & entertainment brands worldwide 2024
Leading media and entertainment brands worldwide in 2024, by brand value (in billion U.S. dollars)
Net worth of the richest social media entrepreneurs 2024
Leading social media billionaires as of April 2024, by net worth (in billion U.S. dollars)
Leading iPhone social media apps worldwide 2023, by downloads
Leading iPhone social networking apps worldwide in June 2023, by number of downloads (in millions)
Leading Android apps worldwide 2023, by downloads
Leading Android apps in the Google Play Store worldwide in June 2023, by number of downloads (in millions)
Average daily time spent on social media worldwide 2012-2024
Daily time spent on social networking by internet users worldwide from 2012 to 2024 (in minutes)
Leading social media usage reasons worldwide 2023
Most popular reasons for internet users worldwide to use social media as of 4th quarter 2023
Media usage in an online minute 2023
Media usage in an internet minute as of December 2023
Social media as a news outlet worldwide 2024
Share of adults who use social media as a source of news in selected countries worldwide as of February 2024
Facebook users worldwide 2017-2027
Number of Facebook users worldwide from 2017 to 2027 (in millions)
Countries with the most Facebook users 2024
Leading countries based on Facebook audience size as of April 2024 (in millions)
Facebook: countries with the highest Facebook reach 2024
Countries with the highest Facebook audience reach as of April 2024
Facebook: distribution of global audiences 2024, by age and gender
Distribution of Facebook users worldwide as of April 2024, by age and gender
Facebook: number of daily active users worldwide 2011-2023
Number of daily active Facebook users worldwide as of 4th quarter 2023 (in millions)
Facebook user engagement of leading U.S. and UK publishers 2023
Leading publishers on Facebook from the United States and the United Kingdom (UK) as of January 2023, by total number of interactions (in millions)
Instagram: countries with the highest audience reach 2024
Countries and territories with the highest Instagram audience reach as of April 2024
Instagram: distribution of global audiences 2024, by age group
Distribution of Instagram users worldwide as of April 2024, by age group
Instagram: distribution of global audiences 2024, by gender
Distribution of Instagram users worldwide as of January 2024, by gender
Instagram: distribution of global audiences 2024, by age and gender
Distribution of Instagram users worldwide as of April 2024, by age and gender
Instagram accounts with the most followers worldwide 2024
Instagram accounts with the most followers worldwide as of April 2024 (in millions)
Instagram: favorite types of posts for global users 2023
Preferred types of content on Instagram according to users worldwide as of April 2023
Instagram: most popular posts as of 2024
Most popular posts on Instagram as of April 2024, by number of likes (in millions)
Instagram: most used hashtags 2024
Most popular hashtags on Instagram of all time as of January 2024 (in millions)
Countries with the most TikTok users 2024
Countries with the largest TikTok audience as of July 2024 (in millions)
TikTok penetration in selected countries and territories 2024
TikTok penetration in selected countries and territories as of July 2024
TikTok global quarterly downloads 2018-2024
Number of TikTok downloads from 1st quarter 2018 to 2nd quarter 2024 (in millions)
Global TikTok downloads 2023, by country
Number of TikTok downloads worldwide in June 2023, by country (in millions)
TikTok: distribution of global audiences 2024, by gender
Distribution of TikTok users worldwide as of July 2024, by gender
TikTok: distribution of global audiences 2024, by age and gender
Distribution of TikTok users worldwide as of July 2024, by age and gender
Most popular TikTok users worldwide 2024
Most-followed creators on TikTok worldwide as of July 2024 (in millions)
Most liked TikTok videos of all time 2023
Most popular TikTok videos based on total global likes as of March 2023 (in billions)
TikTok leading hashtags worldwide 2024, by post views
Most-used hashtags on TikTok worldwide as of January 2024, by post views (in billions)
Global Facebook user data requests from federal agencies H1 2013- H1 2024
Number of user data requests issued to Facebook by federal agencies and governments worldwide as of 1st half 2024
Facebook user data requests from federal agencies & governments H1 2024, by country
Number of user data requests issued to Facebook by federal agencies and governments during 1st half 2024, by country
U.S. Facebook data requests from government agencies 2013-2023
Number of user data requests issued to Facebook by federal and government agencies in the United States as of 2nd half 2023
Snapchat: user data requests by U.S. federal authorities 2014-2023
Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2023
TikTok: account removed 2020-2024, by reason
Number of TikTok accounts removed from the platform from 3rd quarter 2020 to 1st quarter 2024, by reason
Global social media subscriptions comparison 2023
Comparison of selected social media subscription services worldwide as of July 2023
Snapchat: global subscription users 2023-2024
Number of Snapchat Plus (Snapchat+) subscribers worldwide from 4th quarter 2023 to 3rd quarter 2024 (in millions)
X/Twitter Premium subscriber count 2023
Number of X (formerly Twitter) Premium subscribers as of April 2023 (in 1,000s)
Reddit: global paid subscription revenues 2018-2026
Reddit premium annual subscription revenues worldwide from 2018 to 2026 (in million U.S. dollars)
Largest social media advertising markets worldwide 2023
Leading markets worldwide in 2023, by social media advertising spending (in million U.S. dollars)
Social network ad spending per user worldwide 2017-2027
Social media advertising spending per internet user worldwide from 2017 to 2027 (in U.S. dollars)
Leading social media platforms used by marketers worldwide 2024
Leading social media platforms used by marketers worldwide as of January 2024
Leading benefits of social media marketing according to marketers worldwide 2024
Leading benefits of social media marketing according to marketers worldwide as of January 2024
Planned changes in use of selected social media for organic marketing worldwide 2024
Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2024
Social media platforms with highest ROI worldwide 2023
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023
Social media platforms with highest ROI for B2B marketers worldwide 2023
Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023
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