Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Worldwide digital population 2024
Detailed statistics
Social media: global penetration rate 2024, by region
Detailed statistics
Social network users in selected countries in 2023 and 2029
Worldwide digital population 2024
Number of internet and social media users worldwide as of April 2024 (in billions)
Number of global social network users 2017-2028
Number of social media users worldwide from 2017 to 2028 (in billions)
Global social network penetration 2019-2028
Social network penetration worldwide from 2019 to 2028
Social media revenue of selected companies 2023
Revenue of selected social media companies from 2014 to 2023 (in million U.S. dollars)
Social network users in selected countries in 2023 and 2029
Number of social network users in selected countries in 2023 and 2029 (in millions)
Distribution of global social media users 2022, by region
Distribution of worldwide social media users in 2022, by region
Social media: global penetration rate 2024, by region
Global social network penetration rate as of April 2024, by region
Number of worldwide social media users 2023, by region
Number of social network users worldwide as of January 2023, by region (in millions)
Social media: active usage penetration in selected countries and territories 2024
Active social network penetration in selected countries and territories as of April 2024
Global social networks ranked by number of users 2024
Most popular social networks worldwide as of April 2024, ranked by number of monthly active users (in millions)
Most downloaded social media apps worldwide 2022
Leading social media apps worldwide in 2022, by downloads (in millions)
Leading iPhone social media apps worldwide 2023, by downloads
Leading iPhone social networking apps worldwide in June 2023, by number of downloads (in millions)
Leading iPhone social media apps worldwide 2022, by revenue
Leading iPhone social media apps in the Apple App Store worldwide in September 2022, by revenue (in million U.S. dollars)
Leading Android communication apps worldwide 2022, by downloads
Leading communication apps in the Google Play Store worldwide in September 2022, by number of downloads (in millions)
Leading Android communication apps worldwide 2022, by revenue
Leading communication apps in the Google Play Store worldwide in September 2022, by revenue (in U.S. dollars)
Leading social media usage reasons worldwide 2023
Most popular reasons for internet users worldwide to use social media as of 4th quarter 2023
Average daily time spent on social media worldwide 2012-2024
Daily time spent on social networking by internet users worldwide from 2012 to 2024 (in minutes)
Media usage in an online minute 2023
Media usage in an internet minute as of December 2023
Social media as a news outlet worldwide 2023
Share of adults who use social media as a source of news in selected countries worldwide as of February 2023
Facebook users worldwide 2017-2027
Number of Facebook users worldwide from 2017 to 2027 (in millions)
Countries with the most Facebook users 2024
Leading countries based on Facebook audience size as of April 2024 (in millions)
Facebook: Countries with the highest Facebook reach 2024
Countries with the highest Facebook audience reach as of April 2024
Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
Number of monthly active Facebook users worldwide as of 4th quarter 2023 (in millions)
Facebook: number of daily active users worldwide 2011-2023
Number of daily active Facebook users worldwide as of 4th quarter 2023 (in millions)
Most popular Facebook fan pages globally 2023
Most popular Facebook fan pages worldwide as of September 2023, based on number of fans (in millions)
Facebook user engagement of leading U.S. and UK publishers 2023
Leading publishers on Facebook from the United States and the United Kingdom (UK) as of January 2023, by total number of interactions (in millions)
Facebook brand post engagement 2023, by vertical
Average engagement rate with brand posts on Facebook in 2023, by vertical
Instagram: countries with the highest audience reach 2024
Countries and territories with the highest Instagram audience reach as of April 2024
Instagram: distribution of global audiences 2024, by age group
Distribution of Instagram users worldwide as of April 2024, by age group
Instagram: distribution of global audiences 2024, by age and gender
Distribution of Instagram users worldwide as of April 2024, by age and gender
Instagram accounts with the most followers worldwide 2024
Instagram accounts with the most followers worldwide as of April 2024 (in millions)
Instagram: favorite types of posts for global users 2023
Preferred types of content on Instagram according to users worldwide as of April 2023
Instagram: most popular posts as of 2024
Most popular posts on Instagram as of April 2024, by number of likes (in millions)
TikTok global quarterly downloads 2018-2023
Number of TikTok downloads from 1st quarter 2018 to 4th quarter 2023 (in millions)
Countries with the most TikTok users 2024
Countries with the largest TikTok audience as of April 2024 (in millions)
TikTok: distribution of global audiences 2024, by gender
Distribution of TikTok users worldwide as of April 2024, by gender
TikTok: distribution of global audiences 2024, by age and gender
Distribution of TikTok users worldwide as of April 2024, by age and gender
Most popular TikTok users worldwide 2024
Most-followed creators on TikTok worldwide as of March 2024 (in millions)
Most liked TikTok videos of all time 2023
Most popular TikTok videos based on total global likes as of March 2023 (in billions)
Fastest growing global TikTok accounts 2022, by follower growth
Fastest growing TikTok accounts worldwide in 2022, by annual follower growth
TikTok leading hashtags worldwide 2024, by post views
Most-used hashtags on TikTok worldwide as of January 2024, by post views (in billions)
Global Facebook user data requests from federal agencies H1 2013- H1 2023
Number of user data requests issued to Facebook by federal agencies and governments worldwide as of 1st half 2023
Facebook user data requests from federal agencies & governments H1 2023, by country
Number of user data requests issued to Facebook by federal agencies and governments during 1st half 2023, by country
U.S. Facebook data requests from government agencies 2013-2023
Number of user data requests issued to Facebook by federal and government agencies in the United States as of 1st half 2023
Snapchat: user data requests by U.S. federal authorities 2014-2023
Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 1st half 2023
TikTok: account removed 2020-2023, by reason
Number of TikTok accounts removed from the platform from 3rd quarter 2020 to 4th quarter 2023, by reason
Largest social media advertising markets worldwide 2022
Leading markets worldwide in 2022, by social media advertising spending (in million U.S. dollars)
Social network ad spending per user worldwide 2017-2027
Social media advertising spending per internet user worldwide from 2017 to 2027 (in U.S. dollars)
Social media platforms used by marketers worldwide 2023
Leading social media platforms used by marketers worldwide as of January 2023
Benefits of social media marketing worldwide 2023
Leading benefits of using social media for marketing purposes worldwide as of January 2023
Future use of social media among marketers worldwide 2023, by platform
Planned changes in use of selected social media for marketing purposes worldwide as of January 2023
Organic vs. paid social media used by B2C marketers worldwide 2021
Organic vs. paid social media used by B2C marketers worldwide as of November 2021
Social media types used by B2B marketers worldwide 2022
Types of social media used by B2B marketers worldwide as of November 2022
Social media platforms with highest ROI worldwide 2023
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023
Social media platforms with highest ROI for B2B marketers worldwide 2023
Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023
Most effective social media platforms for B2B marketers worldwide 2022
Most effective social media platforms for B2B content marketers worldwide as of July 2022
Global social media subscriptions comparison 2023
Comparison of selected social media subscription services worldwide as of July 2023
X/Twitter Premium subscriber count 2023
Number of X (formerly Twitter) Premium subscribers as of April 2023 (in 1,000s)
Snapchat: global subscription users 2023
Number of Snapchat Plus (Snapchat+) subscribers worldwide from April to December 2023 (in millions)
U.S. Facebook and Instagram signup interest in Meta Verified 2023, by age group
Share of Facebook and Instagram users in the United States who are likely to sign up for Meta Verified as of March 2023, by age group
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)