Social media - statistics & facts

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Key insights

Global number of social media users
5.22bn
Global social media penetration rate
62.2%
World’s largest social media market
China

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Overview

Benchmark

  • Basic Statistic Most used social networks 2024, by number of users
  • Premium Statistic Gender distribution of social media audiences worldwide 2024, by platform
  • Basic Statistic Global year-on-year social media audience growth 2024
  • Premium Statistic Most valuable media & entertainment brands worldwide 2024
  • Premium Statistic Net worth of the richest social media entrepreneurs 2024
  • Premium Statistic Leading iPhone social media apps worldwide 2023, by downloads
  • Premium Statistic Leading Android apps worldwide 2023, by downloads

Usage

  • Basic Statistic Average daily time spent on social media worldwide 2012-2024
  • Premium Statistic Leading social media usage reasons worldwide 2023
  • Basic Statistic Media usage in an online minute 2023
  • Premium Statistic Social media as a news outlet worldwide 2024

Facebook

Instagram

TikTok

Data requests

  • Basic Statistic Global Facebook user data requests from federal agencies H1 2013- H1 2024
  • Basic Statistic Facebook user data requests from federal agencies & governments H1 2024, by country
  • Basic Statistic U.S. Facebook data requests from government agencies 2013-2023
  • Basic Statistic Snapchat: user data requests by U.S. federal authorities 2014-2023
  • Basic Statistic TikTok: account removed 2020-2024, by reason

Social media subscriptions

  • Basic Statistic Global social media subscriptions comparison 2023
  • Basic Statistic Snapchat: global subscription users 2023-2024
  • Premium Statistic X/Twitter Premium subscriber count 2023
  • Basic Statistic Reddit: global paid subscription revenues 2018-2026

Social media marketing and advertising

  • Premium Statistic Largest social media advertising markets worldwide 2023
  • Premium Statistic Social network ad spending per user worldwide 2017-2027
  • Premium Statistic Leading social media platforms used by marketers worldwide 2024
  • Premium Statistic Leading benefits of social media marketing according to marketers worldwide 2024
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2024
  • Premium Statistic Social media platforms with highest ROI worldwide 2023
  • Premium Statistic Social media platforms with highest ROI for B2B marketers worldwide 2023

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