Non-alcoholic beverage market in the Asia-Pacific region - statistics & facts
The non-alcoholic beverage market in the Asia-Pacific region is a rapidly growing industry. It includes a wide range of products such as bottled water, juices, soft drinks, ready-to-drink (RTD) coffee, and tea. As the large populations in the Asia-Pacific region continue to urbanize, the demand for convenient and RTD beverages is growing.
The bottled water market share in Asia is higher than the global average. The demand for bottled water high is due to concerns about water quality in some areas. Many Asian households consume bottled water at home. The bottled water market in China takes up half the non-alcoholic beverage market in the country. In comparison, the bottled water market in Australia is smaller as tap water is deemed safe to drink in much of the country.
What do Asia-Pacific consumers drink?
Soft drinks are all-around the largest non-alcoholic beverage market in the Asia-Pacific region. Soft drinks include carbonated and non-carbonated drinks, as well as energy and sports drinks. Non-carbonated soft drinks lead the market, with Pocari Sweat the leading non-alcoholic beverage brand in Southeast Asia. There is a noticeable trend towards healthier living and the importance of consuming more nutritious food and drink alternatives. This shift has led to a growing demand for functional beverages with added vitamins and minerals. In Australia, a nootropic drink brand, Shine+, has been challenging Coca-Cola as the leading brand in Australia and Oceania. Many Southeast Asian consumers are seeking functional beverages like energy and sports drinks with added nutrients for consumption before or after sports activities and studying.The bottled water market share in Asia is higher than the global average. The demand for bottled water high is due to concerns about water quality in some areas. Many Asian households consume bottled water at home. The bottled water market in China takes up half the non-alcoholic beverage market in the country. In comparison, the bottled water market in Australia is smaller as tap water is deemed safe to drink in much of the country.
