globally. The country has six wine regions, predominantly situated in the Western Cape province. Paarl is the largest town in the Cape Winelands and has almost 14,300 hectares dedicated to
. The Breedekloof district had the third largest area. However, it was the country’s
and has a high recognition value with a full-bodied, fruity, and refreshing taste.
Consumption of wine in South Africa
In 2022, the preliminary
consumption of wine in South Africa reached its highest volume ever recorded, with more than 4.5 million hectoliters consumed. The South African wine industry welcomed this increase, given that
exports have declined. Local wine sales surpassed those of exports by 54 percent. This was due to various factors, some of which include inflation and unfavorable weather conditions affecting the Cape Town shipping port in April.
Worldwide wine consumption has been steadily decreasing since 2018. This is mostly due to supply chain disruptions, which necessitated price increases to cover production and distribution costs and resulted in a change in consumer behavior. However, this has not dissuaded South African consumers as they are evidently drinking more wine. Nevertheless, the amount is still low compared to other major
wine consuming countries.
Wine tourism
South Africa’s wine industry plays a crucial role in job creation and contributes greatly to both regional and rural economic growth. In 2022, foreign visitors accounted for 18 percent of
wine tourists. However, a majority share of 49 percent of these tourists were more likely to
spend a considerable amount on wine per person. South African wine tourism is at the forefront as it offers visitors a variety of experiences accompanied by high-quality services and hospitality. Many wine estates are using traditional and innovative food pairings to enhance their visitor’s overall experience, which has facilitated and heightened the general appeal of wine tourism in the country.
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