J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Detailed statistics
Top methods for purchasing DOOH campaigns according to marketers worldwide 2024
Detailed statistics
Attributes of OOH, DOOH, and prDOOH ads according to marketers worldwide 2024
Detailed statistics
Share of global marketers including or intending to add prDOOH to media plans 2024
Leading digital out-of-home (DOOH) advertising markets worldwide 2023, by ad spending
Leading digital out-of-home (DOOH) advertising markets worldwide in 2023, by ad spending (in billion U.S. dollars)
DOOH ad spend as a share of total outdoor ad expenditures worldwide 2023, by region
Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures worldwide in 2023, by region
Attributes of OOH, DOOH, and prDOOH ads according to marketers in France 2024
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in France as of August 2024
Attributes of OOH, DOOH, and prDOOH ads according to marketers in Brazil 2024
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Brazil as of August 2024
Attributes of OOH, DOOH, and prDOOH ads according to marketers in the Germany 2024
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Germany as of August 2024
Attributes of OOH, DOOH, and prDOOH ads according to marketers in Australia 2024
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in Australia as of August 2024
Digital out-of-home (DOOH) advertising revenue worldwide 2024-2029
Digital out-of-home (DOOH) advertising revenue worldwide from 2024 to 2029 (in billion U.S. dollars)
Programmatic DOOH ad's share in JCDecaux SE's digital revenue 2022-2023
Programmatic digital out-of-home (prDOOH) advertising revenue as a percentage of JCDecaux SE's digital revenue in 2022 and 2023
Attributes of OOH, DOOH, and prDOOH ads according to marketers in the U.S. 2024
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in the United States as of August 2024
Share of DOOH in programmatic ad budgets in Europe, by stakeholder
Share of digital out-of-home (DOOH) in programmatic advertising budgets in Europe as of August 2023, by stakeholder type
DOOH's share in total OOH ad spend in leading DOOH ad markets worldwide 2023
Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures in the leading DOOH ad markets worldwide in 2023
Attributes of OOH, DOOH, and prDOOH ads according to marketers worldwide 2024
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers worldwide as of August 2024
Digital out-of-home (OOH) advertising revenue in France 2019-2023
Digital out-of-home (DOOH) advertising revenue in France in 2019, 2022 and 2023 (in million euros)
Digital out-of-home (DOOH) market size value worldwide 2023-2032
Digital out-of-home (DOOH) market size value worldwide from 2023 to 2032 (in billion U.S. dollars)
Digital out-of-home (DOOH) advertising spending in Peru 2021-2023
Digital out-of-home (DOOH) advertising spending in Peru from 2021 to 2023 (in million U.S. dollars)
Ströer SE & Co. KGaA's digital out-of-home (DOOH) advertising revenue 2020-2023
Ströer SE & Co. KGaA's digital out-of-home (DOOH) advertising revenue from 2020 to 2023 (in million euros)
Top methods for purchasing DOOH campaigns according to marketers in the U.S. 2024
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in the United States as of August 2024
Top methods for purchasing DOOH campaigns according to marketers in Brazil 2024
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in Brazil as of August 2024
Top methods for purchasing DOOH campaigns according to marketers in France 2024
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in France as of August 2024
DOOH ad revenues of selected outdoor media companies worldwide 2023
Digital out-of-home (DOOH) advertising revenues of selected outdoor media companies worldwide in 2023 (in million U.S. dollars)
Share of marketers including or intending to add prDOOH to media plans France 2024
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in France as of August 2024
Share of marketers including or intending to add prDOOH to media plans Germany 2024
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Germany as of August 2024
Share of marketers including or intending to add prDOOH to media plans Brazil 2024
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Brazil as of August 2024
Average CPM of programmatic OOH advertising in the U.S. H1-H2 2023, by venue category
Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 1st and 2nd half 2023, by venue category
DOOH advertising revenue in the UK 2003-2023
Digital out-of-home (DOOH) advertising revenue in the United Kingdom (UK) from 2003 to 2023 (in million GBP)
Total & digital revenue changes of selected outdoor ad companies worldwide 2023
Annual changes in total and digital revenues of selected outdoor advertising companies worldwide in 2023
JCDecaux SE's digital out-of-home (DOOH) ad revenue 2019-2023
JCDecaux SE's digital out-of-home (DOOH) advertising revenue from 2019 to 2023 (in million euros)
Change in traditional and digital advertising and marketing spending worldwide 2023
Annual change in traditional and digital advertising and marketing spending worldwide in 2023
Distribution of DOOH advertising revenue worldwide in 2024, by region
Distribution of digital out-of-home (DOOH) advertising revenue worldwide in 2024, by region
JCDecaux SE's programmatic digital out-of-home (prDOOH) ad revenue 2021-2023
JCDecaux SE's programmatic digital out-of-home (prDOOH) advertising revenue from 2021 to 2023 (in million euros)
Top methods for purchasing DOOH campaigns according to marketers worldwide 2024
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of August 2024
Digital share in OOH ad revenue in Germany 2015-2032
Share of digital in net out-of-home advertising revenue in Germany from 2015 to 2032, by purchase method
Top methods for purchasing DOOH campaigns according to marketers in Germany 2024
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in Germany as of August 2024
DOOH share in OOH ad revenue in Russia 2017-2023
Share of digital out-of-home (DOOH) advertising in the total out-of-home (OOH) advertising revenue in Russia from 2017 to 2023
Top elements that would help marketers learn more about prDOOH ads in Australia 2024
Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in Australia as of August 2024
Top elements that would help marketers learn more about prDOOH ads in Germany 2024
Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in Germany as of August 2024
Top sources for marketers' planned increase in prDOOH ad spending in the U.S. 2024
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in the United States as of August 2024
Top sources for marketers' planned increase in prDOOH ad spending worldwide 2024
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of August 2024
Top sources for marketers' planned increase in prDOOH ad spending in Germany 2024
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Germany as of August 2024
Top sources for marketers' planned increase in prDOOH ad spending in Brazil 2024
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Brazil as of August 2024
Top sources for marketers' planned increase in prDOOH ad spending in Australia 2024
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in Australia as of August 2024
Top sources for marketers' planned increase in prDOOH ad spending in France 2024
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in France as of August 2024
YoY change in overall OOH and DOOH advertising revenue in the U.S. Q1 2022-Q1 2024
Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 1st quarter 2024
Digital share of OOH advertising revenue in the UK 2011-2023
Share of digital in out-of-home (DOOH) advertising revenue in the United Kingdom (UK) from 2011 to 2023
Top ways to measure prDOOH ads' attribution according to marketers in the U.S. 2024
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of August 2024
Top ways to measure prDOOH ads' attribution according to marketers worldwide 2024
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers worldwide as of August 2024
Top ways to measure prDOOH ads' attribution according to marketers in Australia 2024
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Australia as of August 2024
Top ways to measure prDOOH ads' attribution according to marketers in Brazil 2024
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Brazil as of August 2024
Top ways to measure prDOOH ads' attribution according to marketers in Germany 2024
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in Germany as of August 2024
Top ways to measure prDOOH ads' attribution according to marketers in France 2024
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in France as of August 2024
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