Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Forecast of social media user numbers in Sweden 2020-2029
Detailed statistics
Forecast of social media user numbers in Denmark 2020-2029
Detailed statistics
Forecast of social media user numbers in Finland 2019-2029
Worldwide digital population 2024
Number of internet and social media users worldwide as of October 2024 (in billions)
Social media: global penetration rate 2024, by region
Global social network penetration rate as of April 2024, by region
Number of social media users in the Nordics 2024
Number of social media users in the Nordic countries in 2024 (in millions)
Social media reach in the Nordics 2024
Share of active social media users in the Nordic countries as of January 2024
Forecast of social media user numbers in Denmark 2020-2029
Forecast of social media user numbers in Denmark from 2020 to 2029 (in million users)
Forecast of social media user numbers in Finland 2019-2029
Forecast of social media user numbers in Finland from 2019 to 2029 (in million users)
Forecast of social media user numbers in Norway 2018-2028
Forecast of social media user numbers in Norway from 2018 to 2028 (in million users)
Forecast of social media user numbers in Sweden 2020-2029
Forecast of social media user numbers in Sweden from 2020 to 2029 (in million users)
Denmark: most popular social media platforms 2024
Most popular social media platforms in Denmark as of March 2024
Finland: most popular social media platforms 2024
Most popular social media platforms in Finland as of March 2024
Norway: most popular social media platforms 2024
Most popular social media platforms in Norway as of March 2024
Sweden: most popular social media platforms 2024
Most popular social media platforms in Sweden as of March 2024
Denmark: most used social media platforms 2023, by type
Most used social media platforms in Denmark as of March 2023, by type
Finland: most used social media platforms 2023, by type
Most used social media platforms in Finland as of March 2023, by type
Norway: most used social media platforms 2023, by type
Most used social media platforms in Norway as of March 2023, by type
Sweden: most used social media platforms 2023, by type
Most used social media platforms in Sweden as of March 2023, by type
Leading social networks in Denmark 2024, by share of visits
Most popular social networks in Denmark as of January 2024, by share of visits
Leading social networks in Finland 2024, by share of visits
Most popular social networks in Finland as of April 2024, by share of visits
Leading social networks in Norway 2024, by share of visits
Most popular social networks in Norway as of April 2024, by share of visits
Leading social networks in Sweden 2024, by share of visits
Most popular social networks in Sweden as of April 2024, by share of visits
Nordics: social media usage frequency 2023
Frequency of using social media according to users in the Nordics as of March 2023
Nordics: Facebook users 2024, by country
Number of Facebook users in the Nordics as of January 2024, by country (in millions)
Monthly market share of Facebook in Sweden 2019-2023
Monthly market share of Facebook in Sweden from January 2019 to September 2023
Sweden: Facebook user share 2024, by age group
Distribution of Facebook users in Sweden as of September 2024, by age group
Sweden: Facebook user share 2024, by gender
Distribution of Facebook users in Sweden as of September 2024, by gender
Denmark: Facebook user share 2024, by age group
Distribution of Facebook users in Denmark as of July 2024, by age group
Denmark: Facebook user share 2024, by gender
Distribution of Facebook users in Denmark as of July 2024, by gender
Norway: Facebook user share 2024, by age group
Distribution of Facebook users in Norway as of September 2024, by age group
Norway: Facebook user share 2024, by gender
Distribution of Facebook users in Norway as of September 2024, by gender
Nordics: Instagram users 2024, by country
Number of Instagram users in the Nordics as of January 2024, by country (in millions)
Sweden: Instagram user share 2024, by age group
Distribution of Instagram users in Sweden as of September 2024, by age group
Sweden: Instagram user share 2024, by gender
Distribution of Instagram users in Sweden as of September 2024, by gender
Norway: Instagram user share 2024, by age group
Distribution of Instagram users in Norway as of September 2024, by age group
Norway: Instagram user share 2024, by gender
Distribution of Instagram users in Norway as of September 2024, by gender
Denmark: Instagram user share 2024, by age group
Distribution of Instagram users in Denmark as of August 2024, by age group
Denmark: Instagram user share 2024, by gender
Distribution of Instagram users in Denmark as of July 2024, by gender
Sweden: Facebook Messenger user share 2024, by age group
Distribution of Facebook Messenger users in Sweden as of September 2024, by age group
Sweden: Facebook Messenger user share 2024, by gender
Distribution of Facebook Messenger users in Sweden as of September 2024, by gender
Norway: Facebook Messenger user share 2024, by age group
Distribution of Facebook Messenger users in Norway as of September 2024, by age group
Norway: Facebook Messenger user share 2024, by gender
Distribution of Facebook Messenger users in Norway as of September 2024, by gender
Denmark: Facebook Messenger users 2024, by age
Distribution of Facebook Messenger users in Denmark as of August 2024, by age group
Denmark: Facebook Messenger users 2024, by gender
Distribution of Facebook Messenger users in Denmark as of August 2024, by gender
Nordics: TikTok users 2024, by country
Number of TikTok users in the Nordics as of January 2024, by country (in millions)
Nordics: TikTok users 2024, by gender
Distribution of TikTok users in the Nordics as of January 2024, by gender
Sweden TikTok weekly users 2024, by generation
Share of internet users in Sweden who use TikTok weekly as of January 2024, by generation
TikTok user reach in Norway Q4 2023, by age group and gender
TikTok usage reach in Norway as of 4th quarter 2023, by age group and gender
TikTok usage rate in Norway Q4 2023, by frequency
Share of internet users in Norway accessing TikTok as of 4th quarter 2023, by frequency
Nordics: Snapchat users 2024, by country
Number of Snapchat users in the Nordics as of January 2024, by country (in millions)
Snapchat: users in the Nordics 2024, by gender
Distribution of Snapchat users in Nordic countries in 2024, by gender
Snapchat usage rate in Norway Q4 2023, by frequency
Share of internet users in Norway accessing Snapchat as of 4th quarter 2023, by frequency
Nordics: X/Twitter users 2024, by country
Number of X (formerly Twitter) users in the Nordics as of January 2024, by country (in thousands)
Nordics: X/Twitter users 2024, by gender
Distribution of X (formerly Twitter) users in the Nordics as of January 2024, by gender
X/Twitter users in Norway 2023, by age group
Share of X (formerly Twitter) users in Norway as of 4th quarter 2023, by age group
Influencer ad spending in the Nordics 2018-2030
Ad Spending on Influencer Advertising in the Nordics from 2018 to 2030 (in million U.S. dollars)
Influencer ad spending in the Nordics 2024, by country
Influencer advertising spending in the Nordic countries in 2024 (in billion euros)
Digital Market Outlook: social media advertising spending in European countries 2024
Social media advertising spending in selected countries in Europe in 2024 (in million U.S. dollars)
Social referrals to e-commerce sites in the Nordics 2024, by device
Share of visits to e-commerce websites from social media referrals in the Nordics in 2nd quarter 2024, by device
Digital media followed by digital shoppers from Denmark in 2023
Digital media followed by digital shoppers from Denmark in 2023
Followers of e-stores, brands, or influencers on social media in Denmark 2023, by age
Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by age
Followers of e-stores, brands, or influencers on social media, Denmark 2023 by gender
Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2023, by gender
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