D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
L'Occitane en Provence - statistics & facts
France-based company L’Occitane en Provence, or simply L’Occitane, is one of the most popular names in the luxury personal care market. Founded over 45 years ago, the company has recently been in the news for its travel retail efforts, including the summer pop-up campaign for its brand Sol de Janeiro. In its fiscal year 2024, L’Occitane recorded its highest results in terms of net sales, generating over 2.5 billion euros.
Several product categories and brands compose the company’s portfolio, from skincare and fragrances to home care items. L’Occitane en Provence is the leading company’s brand, with over 1.4 million euros in net sales. The second best-performing brand was Sol de Janeiro, with approximately 686 million euros.
Sol de Janeiro's social media popularity is confirmed by Gen Z’s preferences regarding fragrance brands: the brand's body mists went from being the new "product discovery" to a staple for many, especially younger, consumers.
L’Occitane en Provence’s performance
The Americas is currently the most profitable region for the beauty company, having recorded the greatest value of sales as of 2024, followed by APAC. The latter, however, was the region with the highest number of L’Occitane stores, with 648, while the Americas accounted for 374 stores. In 2024, most of L’Occitane’s sales were generated through the wholesale and online channels.Several product categories and brands compose the company’s portfolio, from skincare and fragrances to home care items. L’Occitane en Provence is the leading company’s brand, with over 1.4 million euros in net sales. The second best-performing brand was Sol de Janeiro, with approximately 686 million euros.
Sol de Janeiro: a TikTok phenomenon
Inspired by the Brazilian summer, Sol de Janeiro’s skincare and fragrance products recently went viral on several social media platforms, especially TikTok. This caused a remarkable and unexpected growth in the brand’s sales. Moreover, in 2023, some of Sol de Janeiro products figured in a ranking of the highest-grossing fragrances on Amazon.com. That same year, the brand ranked 10th in a list of leading skincare brands on TikTok based on hashtag views.Sol de Janeiro's social media popularity is confirmed by Gen Z’s preferences regarding fragrance brands: the brand's body mists went from being the new "product discovery" to a staple for many, especially younger, consumers.
