Key insights
- Mobile ad spend worldwide
- 327.1bn USD
Detailed statistics
Mobile advertising spending worldwide 2007-2024
- Mobile ad spend in the U.S.
- 165bn USD
Detailed statistics
Largest mobile advertising markets worldwide 2022, by ad spend
- Share of mobile in digital ad spend in the U.S.
- 64%
Detailed statistics
Digital Market Outlook: digital ad spending share in the U.S. 2019-2028, by device
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Global overview
5
- Premium Statistic Mobile ad spending worldwide 2018-2024
- Premium Statistic Largest mobile advertising markets worldwide 2022, by ad spend
- Premium Statistic Mobile ad spend worldwide in 2022, by OS
- Premium Statistic Time spent with mobile ads worldwide 2022, by ad format
- Premium Statistic Time spent with mobile ads worldwide 2022, by ad size
Global overview
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Mobile ad spending worldwide 2018-2024
Mobile ad spending worldwide 2018-2024
Mobile advertising expenditure worldwide from 2018 to 2024 (in billion U.S. dollars)
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Largest mobile advertising markets worldwide 2022, by ad spend
Largest mobile advertising markets worldwide 2022, by ad spend
Leading mobile advertising markets worldwide in 2022, by advertising spending (in billion U.S. dollars)
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Mobile ad spend worldwide in 2022, by OS
Mobile ad spend worldwide in 2022, by OS
Distribution of mobile advertising spending worldwide in between January and December 2022, by operating system
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Time spent with mobile ads worldwide 2022, by ad format
Time spent with mobile ads worldwide 2022, by ad format
Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad format (in seconds)
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Time spent with mobile ads worldwide 2022, by ad size
Time spent with mobile ads worldwide 2022, by ad size
Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad size (in seconds)
U.S. market
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- Premium Statistic Mobile advertising spending in the U.S. 2020-2025
- Premium Statistic Mobile ad spend in the U.S. 2017-2028, by format
- Premium Statistic U.S. businesses mobile marketing budget share 2015-2024
- Premium Statistic U.S. businesses mobile marketing budget share 2023, by sector
- Premium Statistic B2B mobile ad spend in the U.S. 2020-2024
- Premium Statistic Mobile share of B2B digital ad spend in the U.S. 2020-2024
- Premium Statistic Facebook mobile ad spend growth in the U.S. 2021, by OS
- Premium Statistic Apple ad revenue in the U.S. 2020-2024
- Premium Statistic Apple ad revenue growth in the U.S. 2020-2024
U.S. market
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Premium Statistic
Mobile advertising spending in the U.S. 2020-2025
Mobile advertising spending in the U.S. 2020-2025
Mobile advertising spending in the United States from 2020 to 2025 (in billion U.S. dollars)
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Mobile ad spend in the U.S. 2017-2028, by format
Mobile ad spend in the U.S. 2017-2028, by format
Mobile advertising spending in the United States from 2017 to 2028, by format (in billion U.S. dollars)
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U.S. businesses mobile marketing budget share 2015-2024
U.S. businesses mobile marketing budget share 2015-2024
Share of marketing budgets devoted to mobile marketing according to CMOs in the United States from 2015 to 2024
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U.S. businesses mobile marketing budget share 2023, by sector
U.S. businesses mobile marketing budget share 2023, by sector
Share of marketing budgets invested in mobile activities according to CMOs in the United States as of February 2023, by primary economic sector
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Premium Statistic
B2B mobile ad spend in the U.S. 2020-2024
B2B mobile ad spend in the U.S. 2020-2024
Business-to-business (B2B) mobile advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars)
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Premium Statistic
Mobile share of B2B digital ad spend in the U.S. 2020-2024
Mobile share of B2B digital ad spend in the U.S. 2020-2024
Share of mobile in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024
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Facebook mobile ad spend growth in the U.S. 2021, by OS
Facebook mobile ad spend growth in the U.S. 2021, by OS
Change in Facebook mobile advertising spending in the United States from April to September 2021, by operating system (OS)
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Apple ad revenue in the U.S. 2020-2024
Apple ad revenue in the U.S. 2020-2024
Apple's advertising revenue in the United States from 2020 to 2024 (in billion U.S. dollars)
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Apple ad revenue growth in the U.S. 2020-2024
Apple ad revenue growth in the U.S. 2020-2024
Change in Apple's advertising revenue in the United States from 2020 to 2024
Marketer perspective
5
- Premium Statistic U.S. businesses mobile marketing budget share 2015-2024
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Basic Statistic App monetization methods by U.S. publishers 2024
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2023
- Premium Statistic Share of marketers increasing Android or iOS spend in the U.S. and UK 2022
Marketer perspective
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Premium Statistic
U.S. businesses mobile marketing budget share 2015-2024
U.S. businesses mobile marketing budget share 2015-2024
Share of marketing budgets devoted to mobile marketing according to CMOs in the United States from 2015 to 2024
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Importance of digital media types in marketing in the U.S. 2021
Importance of digital media types in marketing in the U.S. 2021
Change in importance of selected digital media types in marketing strategies in the United States in 1st half 2021
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Basic Statistic
App monetization methods by U.S. publishers 2024
App monetization methods by U.S. publishers 2024
Most popular app monetization methods by publishers from the United States as of March 2024
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New B2B marketing tactics to be used in the U.S. 2023
New B2B marketing tactics to be used in the U.S. 2023
New marketing tactics and channels planned to be explored according to B2B companies in the United States in 2023
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Share of marketers increasing Android or iOS spend in the U.S. and UK 2022
Share of marketers increasing Android or iOS spend in the U.S. and UK 2022
Share of marketers increasing or decreasing spending on Android and iOS in the United States and the United Kingdom as of January 2022
Audience
5
- Premium Statistic Mobile internet usage reach in the United States 2020-2029
- Premium Statistic Mobile internet users in the United States 2020-2029
- Premium Statistic Number of apps used daily by mobile gamers in the U.S. 2022
- Premium Statistic Leading mobile activities for U.S. users 2021
- Basic Statistic Leading mobile apps in the United States 2023, by unique visitors
Audience
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Mobile internet usage reach in the United States 2020-2029
Mobile internet usage reach in the United States 2020-2029
Mobile internet usage penetration in the United States from 2020 to 2029
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Mobile internet users in the United States 2020-2029
Mobile internet users in the United States 2020-2029
Number of mobile internet users in the United States from 2020 to 2029 (in millions)
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Number of apps used daily by mobile gamers in the U.S. 2022
Number of apps used daily by mobile gamers in the U.S. 2022
Number of mobile apps used daily by mobile gamers in the United States as of 2nd quarter 2022
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Leading mobile activities for U.S. users 2021
Leading mobile activities for U.S. users 2021
Most popular activities among mobile users in the United States as of October 2021
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Basic Statistic
Leading mobile apps in the United States 2023, by unique visitors
Leading mobile apps in the United States 2023, by unique visitors
Most popular mobile apps in the United States as of November 2023, by average unique monthly visitors (in millions)
Consumer perspective
8
- Premium Statistic Digital advertising touchpoints in the U.S. 2024
- Premium Statistic Mobile app types where adults notice relevant ads in the U.S. 2021
- Premium Statistic Share of adults who preferred mobile apps with ads to paid downloads in the U.S. 2021
- Premium Statistic Major mobile app ads noticed by adults in the U.S. 2021
- Premium Statistic Major mobile app ads preferred by adults in the U.S. 2021
- Premium Statistic Leading reactions of adults to relevant ads in mobile apps in the U.S. 2021
- Basic Statistic Users in selected markets feeling tracked online after talking about a topic 2023
- Basic Statistic Mobile targeted ads awareness after talking about a topic in selected markets 2023
Consumer perspective
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Digital advertising touchpoints in the U.S. 2024
Digital advertising touchpoints in the U.S. 2024
Digital advertising touchpoints in the U.S. as of September 2024
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Mobile app types where adults notice relevant ads in the U.S. 2021
Mobile app types where adults notice relevant ads in the U.S. 2021
Leading app types where adults noticed relevant advertising in the United States as of September 2021
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Share of adults who preferred mobile apps with ads to paid downloads in the U.S. 2021
Share of adults who preferred mobile apps with ads to paid downloads in the U.S. 2021
Share of adults who preferred mobile apps with ads rather than paying for downloads in the United States as of September 2021
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Major mobile app ads noticed by adults in the U.S. 2021
Major mobile app ads noticed by adults in the U.S. 2021
Leading types of mobile app advertising noticed by adults in the United States as of September 2021
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Premium Statistic
Major mobile app ads preferred by adults in the U.S. 2021
Major mobile app ads preferred by adults in the U.S. 2021
Leading types of mobile app advertising preferred by adults in the United States as of September 2021
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Leading reactions of adults to relevant ads in mobile apps in the U.S. 2021
Leading reactions of adults to relevant ads in mobile apps in the U.S. 2021
Leading actions taken after seeing relevant advertising in mobile apps according to adults in the United States as of September 2021
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Basic Statistic
Users in selected markets feeling tracked online after talking about a topic 2023
Users in selected markets feeling tracked online after talking about a topic 2023
Share of internet users in selected countries feeling followed by their connected devices after talking about a topic or seeing an ad for a product as of March 2023
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Basic Statistic
Mobile targeted ads awareness after talking about a topic in selected markets 2023
Mobile targeted ads awareness after talking about a topic in selected markets 2023
Share of internet users in selected countries noticing personalized advertising on their smartphones after talking about a topic or seeing an ad for a product as of March 2023
Spotlight: In-game advertising
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- Premium Statistic Mobile gaming ad revenue in the U.S. 2020-2024
- Premium Statistic Attitudes towards brands in video games among U.S. gamers 2021
- Premium Statistic Willingness to view in-game advertising in the U.S. 2022
- Premium Statistic Gamers believing in-game ads improve gaming experience in the U.S. 2021
- Premium Statistic Gamer advice to in-game advertisers in the U.S. 2021, by age
- Premium Statistic Probability of U.S. mobile gamers opting for app tracking 2022
- Premium Statistic U.S. mobile gamers downloading apps after encountering in-app ads 2022, by game genre
- Premium Statistic Consumers finding video game product placements effective U.S. 2022, by category
- Premium Statistic Super Bowl in-game ad spending in the U.S. 2022, by industry
Spotlight: In-game advertising
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Premium Statistic
Mobile gaming ad revenue in the U.S. 2020-2024
Mobile gaming ad revenue in the U.S. 2020-2024
Mobile gaming advertising revenue in the United States from 2020 to 2024 (in billion U.S. dollars)
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Attitudes towards brands in video games among U.S. gamers 2021
Attitudes towards brands in video games among U.S. gamers 2021
Attitudes towards brands in video games among gamers in the United States in June 2021
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Willingness to view in-game advertising in the U.S. 2022
Willingness to view in-game advertising in the U.S. 2022
Willingness to view in-game advertising in exchange for free in-game content in the United States as of November 2022, by user type
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Gamers believing in-game ads improve gaming experience in the U.S. 2021
Gamers believing in-game ads improve gaming experience in the U.S. 2021
Share of gamers who believe in-game ads improve or decrease the gaming experience in the United States as of 4th quarter 2021
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Gamer advice to in-game advertisers in the U.S. 2021, by age
Gamer advice to in-game advertisers in the U.S. 2021, by age
Advice that gamers would give to in-game advertisers in the United States as of 4th quarter 2021, by age group
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Premium Statistic
Probability of U.S. mobile gamers opting for app tracking 2022
Probability of U.S. mobile gamers opting for app tracking 2022
Likelihood of mobile gamers in the United States opting-in for mobile app tracking as of 2nd quarter 2022
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Premium Statistic
U.S. mobile gamers downloading apps after encountering in-app ads 2022, by game genre
U.S. mobile gamers downloading apps after encountering in-app ads 2022, by game genre
Share of mobile gamers in the United States discovering new apps to download via in-app ads as of 2nd quarter 2022, by game genre
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Premium Statistic
Consumers finding video game product placements effective U.S. 2022, by category
Consumers finding video game product placements effective U.S. 2022, by category
Share of consumers deeming product placement in video games to be effective in the United States as of March 2022, by category
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Premium Statistic
Super Bowl in-game ad spending in the U.S. 2022, by industry
Super Bowl in-game ad spending in the U.S. 2022, by industry
Super Bowl in-game advertising spending in the United States in 2022, by industry (in million U.S. dollars)
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