Mobile devices have become essential tools for communication, news, and entertainment. As mobile has overtaken desktop as the primary means of internet access in many parts of the world and the number of smartphone users keeps growing every day, it is no surprise that companies are vividly embracing this mobile revolution for marketing purposes. In 2023, the
was estimated at around 362 billion U.S. dollars, and by 2024, this figure is expected to exceed 400 billion. Mobile ad spend is increasing by double-digit rates each year, and nowhere is this leveraging of mobile technology for promotion more visible than in the United States, the
Mobile marketing usage
In 2024,
mobile advertising spending in the U.S. stood at approximately 203 billion U.S. dollars, marking an annual boost of 13 percent. As smartphones have become irreplaceable staples in the lives of millions of Americans, these devices also draw ever-increasing attention and advertising funds from marketers. When asked about the
share of marketing budgets devoted to mobile marketing initiatives in a 2023 survey, U.S. marketing experts stated that they allocated around 19 percent of their budgets towards mobile. Interestingly, they also expressed plans to nearly double this share within the next five years, highlighting the industry’s steady path towards a mobile-first future. Additionally, brands have a clear preference for in-app over mobile-web-based ads. In 2025, adverts displayed within apps are expected to account for more then four in every five dollars spent on
mobile advertising.
Most popular mobile ad formats
Marketers can choose from an ever-expanding list of mobile marketing activities. While digital banner advertising remains the format with the highest mobile ad spend, search, video, and social media also draw larger investments from U.S. marketers than ever. Spending on these formats has doubled or even tripled since 2017, showing just how rapidly mobile innovations have transformed the U.S. marketing world. Mobile users tend to enjoy video entertainment formats more than just written text on their small screens, and seeing that they primarily scroll through their favorite social apps on their smartphones, it makes sense that
mobile social media ad spend in the U.S. has more than tripled in the last five years. In 2024, spending on mobile social media ad campaigns stood at 73 billion U.S. dollars, and with more monetizable platforms popping up each year, this figure is set to surpass 100 billion by 2027. Meanwhile, U.S. businesses are also tapping into a different form of mobile promotion.
Text marketing promises such benefits as higher engagement levels, as well as open and click-through rates, and it is said to be the most efficient channel for customer service or support. Particularly high
text marketing opt-in rates were reported among healthcare, finance, and well as retail and ecommerce clients.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
