Advertising in Turkey - statistics & facts
The advertising expenditure in Turkey increased significantly between 2019 and 2023, reaching a peak of nearly 140.7 million Turkish lira in 2023. That is also a sign that the Turkish advertising sector has been a dynamic industry and stayed resilient even during the coronavirus (COVID-19) pandemic with its unbothered growth. Many brands and companies allocate a significant budget to promote their products and increase their visibility in a competitive market, which reflects on the escalating spending in most of the advertising formats in the country.
In the past few years, the Turkish advertising industry has been reporting notable expenditure growth in most mediums, led by outdoor and digital advertising. Despite the coronavirus (COVID-19) pandemic, economic challenges, and high inflation in the country, the market has not been adversely affected.
Traditional media is still relevant
Even though digital advertising has been dominating the advertising landscape in the past years, traditional media channels still occupy a small but important share of the market. Although the way television content is consumed has changed over time, Turkish people’s consumption continues to occur in front of the more traditional screen. Since TV is still widely watched around the country, the brands have not stepped back from advertising on the small screen. In 2023, the TV advertising spending in Turkey peaked at almost 25 million Turkish lira. On the other hand, in terms of expenditure growth, television fell behind other different mediums. The highest growth was seen in outdoor advertising in 2023 compared to the previous year.Unstoppable growth of digital advertising in the country
Similar to many other countries, Turkey has been going through a digital transition in many industries. This transformation reflected highly on the advertising sector; since digital advertising became the segment with the highest expenditure among all as of 2023. Turkey also ranked as the fastest-growing online advertising market in Europe, recording a 117 percent expenditure growth in 2023. In the same year, mobile advertising spending was considerably higher than PC advertising among different digital advertising formats. That year, the video ads reported the highest expenditure, exceeding 23 billion Turkish lira.In the past few years, the Turkish advertising industry has been reporting notable expenditure growth in most mediums, led by outdoor and digital advertising. Despite the coronavirus (COVID-19) pandemic, economic challenges, and high inflation in the country, the market has not been adversely affected.
