The Internet of Things (IoT) has already been implemented across various sectors of Thailand. From smart homes in
to wearable tech, this technology has the potential to change multiple key industries in the country. While smart farming is already a fast-growing sector in Thailand, manufacturing, the automobile industry, and telecommunications are just a few important industries that are being impacted by the IoT. The introduction of
has significantly improved the pace at which smart gadgets can communicate and share data in the last few years.
Thailand 4.0
The government has promoted the development and use of IoT technologies as part of the Thailand 4.0 agenda to foster innovation and boost competitiveness. Key initiatives include the creation of IoT-focused innovation centers and the encouragement of public-private collaborations to drive IoT implementation across various industries. Additionally, the Digital Economy Promotion Agency (DEPA), offers financial assistance to entrepreneurs and SMEs creating IoT solutions. Consequently,
the number of IoT connections in Thailand is on a steady incline.
Although an essential element for a functional IoT network within the country is the availability of a stable and fast 5G network, Thailand still trails behind
the 5G download speed of other countries in the Asia-Pacific region. However, despite the country’s current 5G speed gap, the past five years have seen a noticeable surge of
small and medium-sized businesses (SMEs), street vendors, and farmers adopting smart solutions in Thailand as part of the Thailand 4.0 agenda.
Consumer IoT market in Thailand
Thailand's consumer IoT market, including wearable technology, linked entertainment systems, smart home appliances, and other IoT hardware, has grown remarkably over the past few years. Smart gadgets are being embraced by Thai consumers more and more to improve their daily lives. Nearly 60 percent of
Thais use wearable tech every day. Smartwatches are the most used
wearable tech throughout the Thai population, while
the average revenue of smart appliances per smart home is the highest in the smart home sector.
A significant driver of this rise in usage is the growing middle class, whose greater financial freedom allows them to purchase IoT equipment. The upswing of the consumer IoT market has also been aided by Thailand 4.0 government initiatives to encourage digital transformation and the development of smart cities.
However, with more than 200 thousand
accounts affected in data breaches in Thailand as of the second quarter of 2023, challenges persist, especially regarding cybersecurity and privacy of data. Addressing these concerns will be more crucial as the industry develops. Yet, with consumers demonstrating a great demand for innovative, smart solutions that improve the ease and efficiency of their lives, the future of the consumer IoT industry in Thailand looks bright.
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