Australia is a global leader in producing organic agricultural commodities and has the
. Organic farming, also called ecological or biological farming, is an agricultural system utilizing pest control and fertilizers of organic rather than synthetic origin. Holistic farming techniques such as crop rotation or companion planting are often practiced instead of industrialized farming methods. The emphasis is placed on sustainability, from soil health to ecosystems to the people involved. The
, which presents opportunities for Australia to expand in this market. The definition and certification of “organic land” varies from country to country. Nevertheless, Australia has established itself within the global organic movement.
Australia’s budding organic market
The
Australian organic market can be divided into various operation types: producers, processors, retailers, exporters, transporters, and storage-providers. Farmers account for the largest share of certified organic operations. A
wide range of products are organically produced or grown in Australia, particularly vegetables, fruit, beef, and dairy products. While organic farming has challenges compared to traditional farming practices, many organic farmers in Australia have recognized certain benefits. According to a recent survey, environmental, sustainability, and profitability were listed as
reasons for growing organically in the country.
Interestingly, unlike other major organic-producing countries, certification is not required for a product supplied in Australia to be described as “organic”. Less than two-thirds of
survey respondents involved in organic operations were organically certified in Australia. However, if an organic claim is made, for example, if the product is certified by an
organic certification body, the business must be able to prove those claims. Many certifying bodies, such as the Australian Certified Organic Standard (ACOS), base their
certification on the National Standard for Organic and Biodynamic Produce. Outside the domestic market, all facilities used to prepare, produce, or store products due for export must be certified as an organic operation.
From farm to fork
In the Statista Global Consumer survey,
“organic” was highlighted as a purchase criterion for food by 15 percent of respondents in Australia. When examining
general attitudes towards food in Australia, many consumers stated that they actively tried to eat healthy food and avoid artificial flavors and preservatives. Others stated that they could not afford to eat healthily. Apart from costs, accessibility could be prohibitive for consuming and purchasing organic food.
Australian consumers were much more likely to do their grocery shopping at general supermarkets compared to specialized organic food stores. Australians often follow general global trends regarding their consumption habits, and the organic food market seems to be no exception.
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