Alza.cz is the leading online marketplace in Czechia. It started as a computer and electronics retailer but has since expanded into other consumer goods areas such as food, medicine, sports goods, and beauty supplies. Established in 1994, it turned into an e-commerce business in 2000 and has since become the
. Headquartered in Prague, Alza.cz has expanded beyond the Czech borders into many other European countries, with
in Slovakia, Hungary, and Austria. Although the
, the share of foreign profits has increased over the past years.
The COVID-19 pandemic consolidated Alza’s dominance
The COVID-19 pandemic affected many industries and services in Czechia, leading to poor financial results and an uncertain future. However, e-commerce greatly profited from the various lockdowns and local store shortages. As a result, Alza.cz reached its
all-time highest revenues in 2021. The e-commerce company increased its annual turnover by 28 percent in 2020 and 20.3 percent in 2021. Overall, Alza.cz made a
net profit of over 2.5 billion Czech koruna in 2021.
Expanded logistics network
Measures taken to prevent further spread of the coronavirus (COVID-19) have reduced the flow of people, making it much more convenient to order goods online. Therefore, the
number of orders processed by Alza.cz rose significantly during the pandemic years. The effective and speedy order processing is connected with the increasingly dense network of collection points called Alzaboxes, of which there are currently more than 2.8 thousand. A reliable logistics system is the key to the success of the delivery structure. However, Alza.cz manages this by cooperating with some of the biggest delivery service and logistics companies in Czechia, such as Zásilkovna, DHL, PPL, or Czech Post.
The face of Alza.cz
An integral part of Alza's marketing strategy is its extensive advertising, which entails
high expenditure. Alza.cz centers its advertising campaign around “Alzák”, a green alien with a high-pitched voice who calls on the consumers to take advantage of the online shop's various deals. His looks and voice are very memorable, which makes this strategy effective. Alzák’s widespread presence throughout the advertising media is costly, a reason why Alza.cz is one of the companies with the
highest advertising expenditures in Czechia.
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