Mobile internet usage in UAE - statistics & facts
The UAE is one of the most digitally connected countries in the world, with mobile internet shaping daily life, commerce, and communication. As smartphone ownership nears universal levels, mobile internet penetration is projected to reach an impressive 95 percent by 2025. The country already boasts the second-fastest mobile internet speed globally, following Qatar, reinforcing its position as a leader in digital connectivity within the MENA region.
As mobile connectivity and digital engagement continue to grow, the UAE remains at the forefront of technological innovation in MENA. Its rapid adoption of advanced telecom services and evolving digital habits reflect a market that is both highly connected and constantly evolving.
Telecom market in the UAE
The UAE's telecom sector is led by two major Emirati operators, Du and Etisalat, with the latter ranking among the strongest telecom brands in MENA. In 2019, the UAE became the first Arab country to roll out a 5G network, a pivotal step in its digital transformation. Alongside Saudi Arabia, it remains at the forefront of 5G adoption, contributing to MENA’s projected 500 million 5G subscribers by 2030 and reinforcing its status as a regional connectivity hub.Social media usage
With near-total mobile internet penetration, social media plays a central role in the UAE’s digital ecosystem. WhatsApp is the most popular platform, followed closely by Instagram and Facebook. Beyond social interactions, social media has become a crucial channel for brand discovery, product research, and advertising. Facebook drives most web traffic referrals from social media in the country, making it a key platform for businesses. Companies in the UAE are increasingly leveraging these networks as essential tools in their marketing strategies, capitalizing on their vast reach and influence.As mobile connectivity and digital engagement continue to grow, the UAE remains at the forefront of technological innovation in MENA. Its rapid adoption of advanced telecom services and evolving digital habits reflect a market that is both highly connected and constantly evolving.
