Functional drinks in the United States - statistics & facts
Functional drinks are designed to provide the consumer with something more than a standard beverage; they often contain specific ingredients to provide additional health benefits. Functional beverages include energy drinks, sports drinks, dairy drinks, ready-to-drink teas, smart drinks, fortified fruit drinks, plant-based milks, and enhanced water. Among Americans, there are a wide variety of foods and nutrients that are consumed to improve energy or reduce fatigue foods and nutrients that are consumed to improve energy or reduce fatigue.
When it comes specifically to beverages, options advertising an energy boost appear to be the most popular in the United States. According to a survey from February 2023, 42 percent of respondents said they had bought energy drinks in the last three months. This is also confirmed by a survey listing the most purchased functional drinks: energy drinks and sports drinks took first and second place, followed by water fortified with vitamins or electrolytes, premium smoothies, nitro/ cold brew, and protein powder.
When it comes specifically to beverages, options advertising an energy boost appear to be the most popular in the United States. According to a survey from February 2023, 42 percent of respondents said they had bought energy drinks in the last three months. This is also confirmed by a survey listing the most purchased functional drinks: energy drinks and sports drinks took first and second place, followed by water fortified with vitamins or electrolytes, premium smoothies, nitro/ cold brew, and protein powder.
