Generative AI in marketing - statistics & facts

Key insights

Industry with highest rate of generative AI usage in the U.S.
Marketing and advertising
Share of U.S. marketers using generative AI in their companies
73%
Top generative AI tool used for marketing in the U.S.
ChatGPT

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Further recommended statistics

  • Premium Statistic Adoption of generative AI across industries and functions worldwide 2024
  • Premium Statistic Generative AI adoption in financial services worldwide 2023-2024
  • Premium Statistic Most effective uses of AI in marketing automation for B2B marketers worldwide 2025
  • Premium Statistic Leading ways PRs used generative artificial intelligence (AI) in their workflow 2024
  • Premium Statistic Adoption of artificial intelligence (AI)-driven payments worldwide 2024, by age group
  • Premium Statistic Adoption of artificial intelligence (AI) payments in 7 countries Europe and NA 2024
  • Premium Statistic Adoption of artificial intelligence (AI) payments in 7 countries Latin America 2024
  • Premium Statistic Leading reasons for not using generative AI services in Japan 2024
  • Premium Statistic Leading risks of generative AI adoption in marketing in India 2023
  • Premium Statistic Leading generative AI services in Japan 2024
  • Premium Statistic Leading generative AI services in Japan 2024, by gender and age group
  • Premium Statistic Generative AI services penetration rate in Japan 2024, by age group
  • Premium Statistic Leading marketing areas being integrated with AI according to CEOs in the U.S. 2025
  • Premium Statistic Attitude towards generative AI adoption in marketing in India 2023
  • Premium Statistic Challenges hindering Generative AI adoption in the next two years globally 2024
  • Premium Statistic Major problems to be solved by AI in marketing industry in China 2024
  • Premium Statistic Leading generative AI apps South Korea 2025
  • Premium Statistic Main AI applications for digital marketing among DMOs worldwide 2024
  • Premium Statistic Key purpose of AI tools in influencer marketing worldwide 2025
  • Premium Statistic Generative AI chatbot market size in Japan FY 2024-2028
  • Premium Statistic Financial services share of digital budget spent on AI in 2024
  • Premium Statistic Professionals owning AI adoption for marketing within organizations worldwide 2024
  • Premium Statistic Generative AI adoption across business functions globally 2024
  • Premium Statistic Gen AI adoption in the banking sector in Europe 2024, by level of involvement
  • Premium Statistic Marketers' opinion on whether AI use in campaigns will rise in the U.S. & Canada 2025
  • Premium Statistic Business adoption of Artificial Intelligence (AI) in Italy 2022-2023, by level
  • Premium Statistic Main barriers to generative AI adoption in Spanish companies 2024
  • Premium Statistic Generative AI market size Japan 2024-2028
  • Premium Statistic Opinion on AI's potential to improve life worldwide 2024, by market
  • Premium Statistic Projected adoption stage of generated AI United States companies as of September 2025
  • Premium Statistic Marketers plans to use AI in influencer marketing 2025
  • Premium Statistic Business attitudes toward generative AI in online brand interactions ANZ 2023
  • Premium Statistic AI applications in the banking sector in Europe 2024
  • Premium Statistic Adoption of AI compared to generative AI in enterprises worldwide in 2023
  • Premium Statistic AI adoption in insurance worldwide 2024-2025
  • Premium Statistic Opinions on generative AI adoption and its use in their business UAE 2024
  • Premium Statistic Percentage of digital advertising professionals adopting AI in Brazil 2024
  • Premium Statistic Leading areas of AI adoption in B2B tech marketing in the U.S. 2023
  • Premium Statistic Adoption rate in business of generative AI in Singapore 2023
  • Premium Statistic AI deployment approaches in the banking sector in Europe 2024
  • Premium Statistic Global marketers on generative AI benefits for social media marketing 2024
  • Premium Statistic Key advantages of AI in influencer marketing worldwide 2025
  • Premium Statistic Marketers' views on AI's impact on influencer marketing outcomes worldwide 2025
  • Premium Statistic Expectations of managers regarding employee work due to generative AI in Japan 2024
  • Premium Statistic AI adoption in financial services worldwide 2023-2024, by function
  • Premium Statistic Most common generative AI use cases in enterprises worldwide 2024, by function
  • Basic Statistic Expected benefits from Generative AI in organizations worldwide 2024
  • Premium Statistic Expected benefits from Generative AI in Spanish companies 2024
  • Premium Statistic Main organizational AI adoption strategies worldwide 2024
  • Premium Statistic Share of marketing budgets allocated for AI worldwide 2024
Contact

Get in touch with us. We are happy to help.

Meredith Alda
Sales Manager– Contact (United States)
Tel
+1 914 619-5895

Mon - Fri, 9am - 6pm (EST)

Yolanda Mega
Operations Manager– Contact (Asia)
Tel
+65 6995 6959

Mon - Fri, 9am - 5pm (SGT)

Ayana Mizuno
Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Lodovica Biagi
Director of Operations– Contact (Europe)
Tel
+44 (0)20 8189 7000

Mon - Fri, 9:30am - 5pm (GMT)

Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Tel
+1 212 419-5774

Mon - Fri, 9am - 6pm (EST)