Digital media in Portugal - statistics & facts
In Portugal, digital media surpasses traditional media in the share of users for almost every sector. Digital media refers to any communications media created and stored in digital format, which is broadcast via electronic devices. The rise of the internet as a vehicle for information and entertainment purposes has paved the way for the increase in its number of users worldwide, and has shaped the media industry landscape. It is consumed by a high share of people of all age groups through video and audio streaming, gaming, social media, and digital publications.
Gaming also has a considerable expression in Portugal, in terms of the share of internet users that are players. However, unlike digital video, online purchases related to gaming are decreasing compared to the years of the COVID-19 pandemic. This may be due to the normalization of leisure habits, which were disturbed during the pandemic crisis.
Digital news sources, on the other hand, are preferred over print sources by an increasing share of the Portuguese population of all ages, a trend that does not appear to be changing. In this market, TVI, SIC, and Correio da Manhã present the highest reach of users, even though it is the state-owned news agency RTP that is worthy of the highest level of trust in news sources by the public. Despite the growth registered in the e-book market for other European countries, Portugal presents low usage rates of this media service, while registering high shares of social media users.
Forms of digital media
Digital video is at the forefront of digital media in Portugal, and its users mostly belong to young generations searching for entertainment outside of the conventionalized formats. HBO Max heads the list of video-on-demand platforms to which the Portuguese wish to subscribe, while Spotify is the leading streaming app in the country.Gaming also has a considerable expression in Portugal, in terms of the share of internet users that are players. However, unlike digital video, online purchases related to gaming are decreasing compared to the years of the COVID-19 pandemic. This may be due to the normalization of leisure habits, which were disturbed during the pandemic crisis.
Digital news sources, on the other hand, are preferred over print sources by an increasing share of the Portuguese population of all ages, a trend that does not appear to be changing. In this market, TVI, SIC, and Correio da Manhã present the highest reach of users, even though it is the state-owned news agency RTP that is worthy of the highest level of trust in news sources by the public. Despite the growth registered in the e-book market for other European countries, Portugal presents low usage rates of this media service, while registering high shares of social media users.
