Federica Laricchia
Research expert covering the global consumer technology industry
Unieuro - statistics & facts
Are you a tourist in Italy looking for a new camera? Are you living in the country and wanting to purchase a new microwave? Unieuro might then be the right place to visit. Founded in 1937, Unieuro is one of the major Italian consumer electronics and household appliances retailers. In 2001, it was acquired by Dixons, merged with SGM Marco Polo Expert, and rebranded Unieuro S.p.A. The retailer offers an array of products included in the consumer electronics and household appliance markets – two prolific industries in Italy - with the former forecast to generate revenues of around 15 billion euros in 2024.
Furthermore, the retailer operates across several channels. Although Unieuro’s online sales have recently increased, amounting to nearly 435 million euros in their 2023 financial year, traditional retail is still the most popular channel among consumers, generating almost two billion euros in the same year. Such popularity might also be due to the large number of retail stores that Unieuro manages, which counted around 525 stores in Italy in 2024.
With consumers always excited to buy new products, Unieuro is set to remain a major hub for them, trying to secure a leading position in the consumer electronics and household appliances retailer markets.
Unieuro operating across segments and channels
In recent years, Unieuro’s revenue has fluctuated. After reaching an all-time high in 2022, when the company generated almost three billion euros in revenue, it decreased, dropping to around 2.6 billion euros in their 2023 financial year and recording a six percent decrease compared to the previous year. By contrast, their earnings before interest, tax, depreciation, and amortization (EBITDA) rose compared to the previous year, amounting to nearly 145 million euros. Unieuro’s products can be categorized as follows: gray (telephone systems, computers, and photos), white (large and small appliances), brown (consumer electronics and media storage), services (e.g., delivery and installation, extended warranties and consumer financing), and other products (consoles, video games, bicycles). Gray products are the most profitable for the company, accounting for almost 50 percent of its total revenue, and followed by white goods, accounting for almost 30 percent.Furthermore, the retailer operates across several channels. Although Unieuro’s online sales have recently increased, amounting to nearly 435 million euros in their 2023 financial year, traditional retail is still the most popular channel among consumers, generating almost two billion euros in the same year. Such popularity might also be due to the large number of retail stores that Unieuro manages, which counted around 525 stores in Italy in 2024.
Unieuro faces strong competition
In the Italian retail and e-commerce industries, Unieuro competes with other popular consumer electronics and home appliance retailers. For instance, Unieuro faces the likes of MediaWorld, part of the German Ceconomy, and Euronics. In March 2024 only, MediaWorld recorded over four million unique monthly visits on its e-commerce site, while Unieuro counted less than four million in the same month.With consumers always excited to buy new products, Unieuro is set to remain a major hub for them, trying to secure a leading position in the consumer electronics and household appliances retailer markets.
