Singapore is a regional hub that attracts both tourists and business travelers. As a financial center and air transit hub, it has a thriving tourism sector that includes traditional tourism activities, Meetings, Incentives, Conferences and Exhibitions (MICE) events, as well as casinos. This fuels the
, which contributes significantly to the country's GDP, with a revenue of 4.06 billion Singapore dollars in 2022. As part of its Green Plan 2030, the country aims to become a sustainable tourism destination, with a focus on environmental sustainability and sustainable management. The Singapore Tourism Board (STB) aims to adapt to travelers' demands, for whom sustainability is an increasing priority.
Recovery of the hotel industry in Singapore
Singapore's hotel industry is a major player in the accommodation sector, with a total of 378
hotels across the country. The COVID-19 pandemic resulted in a significant decline in
room revenue from 4.21 billion Singapore dollars in 2019 to 0.91 billion Singapore dollars in 2021. However, the industry is gradually recovering, with a significant rise in
tourism receipts, and
international visitor arrivals up 3993.5 percent from September 2021. As a result, the hotel industry experienced a significant rebound.
Hotel occupancy has increased to 75.48 percent in 2022, after dropping to 56.87 percent in 2021.
Singapore's hotel industry plans to rely on sustainable and innovative hospitality experiences to drive its recovery. The Hotel Industry Transformation Map (ITM) 2025 strategy aims to capture demand through new hotel concepts, promote sustainability, and increase technology adoption. To achieve this, hotels are encouraged to develop new concepts and offer unique experiences to their guests, such as Fairmont Singapore's Razer Gamecation, a luxury gaming suite. Hotels are also supported to adopt internationally recognized sustainability standards, including energy, water, waste, and carbon management, and to promote sustainable consumption habits among their guests. Additionally, they are encouraged to adopt technologies to improve productivity and customer experience, such as STB's E-Visitor Authentication system, which provides a contactless check-in experience using facial recognition technology.
Singapore's cruise industry
Singapore's strategic location, with its tropical climate and calm waters, has made the cruise market a key sector. In 2022, Singapore welcomed approximately 1.2 million
cruise ship passengers, reaching an
annual revenue of about 225 million U.S. dollars. Major operators such as Carnival and Royal Caribbean operate from the country, serving tourist destinations such as Bali, Phuket, and Langkawi. As ASEAN's lead coordinator for cruise development, Singapore has been working with its counterparts for more than five years to enhance the region's appeal as a cruise destination. Currently, Singapore is rebuilding its cruise ship deployment pipeline to attract new customers in collaboration with cruise lines. This includes reaching out to regional markets such as Indonesia and Malaysia, as well as medium and long-haul markets such as Australia, the United Kingdom, Germany, and the United States. To prepare for the return of cruise passengers, the Singapore Tourism Board continues to offer the Cruise Development Fund. This fund encourages cruise lines to set up shop in Singapore while providing grant opportunities for cruise agents to develop and market cruise packages.
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