Thomas Alsop
Research expert covering the global hardware industry
PCs - statistics & facts
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After a period of volatility, the global PC market began to show signs of stabilization in early 2025, driven by an enterprise refresh cycle and the increasing integration of artificial intelligence (AI). PC shipments increased by just over one percent in 2024, coming after some of the most challenging years for PC vendors. However, it is hoped that the arrival of AI PCs will breathe fresh life into an industry that has sat as a cornerstone of the global tech landscape.
Signs of encouragement across the PC landscape
The optimism expressed at the beginning of 2025 followed turbulent quarters for the PC market, a stark contrast from a booming industry that reaped the benefits from the adoption of remote and hybrid work arrangements. Consumers and enterprises sought to acquire new devices to adapt to modern living and working methods, a trend that contributed to record revenues being generated across the entire personal computing ecosystem. While PC sales will continue to fluctuate, the market remains positively buoyant, supported by the continued demand arising from the digital routines of the modern world.AI PCs to power digital lives
Much like the rest of the tech industry, AI is also having a significant impact upon the PC market. The leading suppliers, including Lenovo, HP, and Dell, are now putting AI front and center at the core of their latest device offerings. Of course, this transition is not limited to just these firms, with the likes of Apple, Asus, and Acer also following suit to capitalize on the AI buzz that has gripped the world. And this shift is visible across the many PC formats that vendors make available, whether it be laptop, desktop, or tablet devices.Sustaining demand across multiple channels
With the rise of AI and the demand it is putting on computing power, offering PCs that can handle AI both via the cloud and on-device will become increasingly attractive to potential buyers. For vendors, remaining agile and adapting to the needs of users will enable them to keep ahead, whether it be gaming enthusiasts, AI evangelists, or casual users taking on more routine tasks.Thomas Alsop
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Jul 18, 2025
Thomas Alsop
Research expert covering the global hardware industry
