Online dating in Indonesia - statistics & facts
The digital age has brought changes to many aspects of Indonesians’ lives, and finding love is no exception. The demand for internet dating services has increased significantly over the past decade, as the number of Indonesians with internet access and smartphones has increased. In 2023, the aggregate revenue of dating services in Indonesia reached approximately 83.5 million U.S. dollars.
The growing interest in using online dating apps has driven global market players to expand their market in Indonesia. Bumble, Tinder, and Tantan outperformed their peers in terms of revenue as the leading dating apps in Indonesia, with combined revenue amounting to around 5.4 million U.S. dollars in 202. However, in terms of app downloads, Omi led the way with approximately 13.5 million downloads that year. Omi is a Singapore-based mobile dating app launched in 2018. The dating app employs photo verification and AI facial recognition technologies to ensure the safety of its users. Apart from that, the app also uses big data algorithms to connect users with similar interests and help them find the best match in no time.
Online dating landscape in Indonesia
Dating and courtship used to be considered a family affair in Indonesia, where involvement and approval from both sides of the family were required for a relationship to take place. However, current trends have shown that Indonesian dating culture has shifted in recent years, with more Indonesians turning to online dating to find love. This shift was reflected in the number of online dating users in Indonesia reaching around 4.5 million in 2023. The online dating market in Indonesia recorded revenue growth of around 20 percent in 2020, representing the highest growth rate since 2019.The growing interest in using online dating apps has driven global market players to expand their market in Indonesia. Bumble, Tinder, and Tantan outperformed their peers in terms of revenue as the leading dating apps in Indonesia, with combined revenue amounting to around 5.4 million U.S. dollars in 202. However, in terms of app downloads, Omi led the way with approximately 13.5 million downloads that year. Omi is a Singapore-based mobile dating app launched in 2018. The dating app employs photo verification and AI facial recognition technologies to ensure the safety of its users. Apart from that, the app also uses big data algorithms to connect users with similar interests and help them find the best match in no time.
