, accounting for half of all video game revenue that year. Alongside their global prevalence, mobile games have also proven their popularity in South Korea, with around 63 percent of Koreans stating that they played
in a 2022 survey. The
was estimated to have generated sales worth nearly 14 trillion South Korean won that year.
Microtransactions in mobile video games
Around 40 percent of
Korean mobile gamers purchased in-game items, according to a 2022 survey. Around one in three
consumers who had paid for in-game items spent between ten thousand and 30 thousand won, while one in four spent more than that. This may include various things, ranging from aesthetic items to objects that aid with gameplay or gifts for friends. It can also include using real currency to buy in-game currency rather than buying items directly with real money. Credit cards were the
most common method of paying for microtransactions in mobile games.
Consumer spending and popularity of mobile game genres
According to the same survey, puzzle games were the
most popular genre of mobile games in South Korea. However,
consumers spent the most money on massively multiplayer online role-playing games (MMORPGs) rather than puzzle games. A 2022 survey among Korean mobile gamers found that the
leading reasons for spending money on in-game items included quickly gaining access to a needed item or character as well as faster leveling up. MMORPGs are generally heavily designed around level progression, which unlocks new content, items, characters, and actions, both for gameplay and aesthetic purposes. As such, there is more incentive to spend money on such games.
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