Online dating in Singapore - statistics & facts
Singapore has seen a steady increase in dating service revenues over the past few years, reaching about 21 million U.S. dollars in 2023. With high internet penetration and widespread smartphone usage, the conditions remain favorable for the growth of online dating services. The time spent on mobile applications has continuously increased for Singaporean users, reaching 4.51 hours per day in 2023. This increased screen time is mirrored in the use of dating apps, with about 29 percent of Singaporeans reporting they have used such apps.
The online dating apps usage has increased, particularly among millennials and Gen Z, who appear to be the most active on these apps. The integration of advanced algorithms and artificial intelligence has also improved the matchmaking process, offering users more compatible matches and personalized experiences.
Both Tinder and Bumble have integrated video calling features, which enrich the user experience by enabling face-to-face interactions. This feature enhances the appeal of these platforms by allowing users to initiate contact and assess compatibility before meeting in person, addressing concerns about the safety and convenience of modern dating.
Trends in online dating in Singapore
The online dating landscape has evolved considerably in Singapore. According to recent data from the National Population and Talent Division, a growing number of couples in Singapore have met through dating websites or apps.. This was reflected in consumer spending on dating apps, which has gradually increased since the beginning of 2021, reaching 1.67 million US dollars in January 2024. Post-pandemic, 48 percent of Singaporean dating app users are looking for something more casual in their online dating activities, while 34 percent are looking for something more serious.The online dating apps usage has increased, particularly among millennials and Gen Z, who appear to be the most active on these apps. The integration of advanced algorithms and artificial intelligence has also improved the matchmaking process, offering users more compatible matches and personalized experiences.
Key players in the Singapore dating market
Bumble, known for enabling women to engage in conversation, has seen its popularity rise in Singapore, reflecting an evolution towards more egalitarian dating dynamics. The app has seen significant growth, with its user base increasing rapidly and becoming the most downloaded dating application in the country. Its focus on women's empowerment and safety has made Bumble a preferred choice for many. However, Tinder also remains a dominant player, reaching 1.7 million U.S. dollars worth of in-app revenue in 2023.Both Tinder and Bumble have integrated video calling features, which enrich the user experience by enabling face-to-face interactions. This feature enhances the appeal of these platforms by allowing users to initiate contact and assess compatibility before meeting in person, addressing concerns about the safety and convenience of modern dating.
