Bergur Thormundsson
Research expert covering technology in the Nordics, AI and smart cities
Generative artificial intelligence (AI) - statistics & facts
As a creative phenomenon that has taken the internet by storm, generative artificial intelligence (AI) is now widely accessible. Falling under the broad category of machine learning, generative AI refers to programs and algorithms that use deep learning to create art, music, and other forms of creative content per the command of the user. Each generative AI can produce different sets of creative pieces depending on the exact user input, utilizing the vast amount of data that has already been fed in. Among the most well known generative AI programs are ChatGPT, Gemini, Claude, Perplexity, and Mistral but other competitors are quickly gaining ground on the established platforms.
A far-reaching and growing market
Generative AI is the latest innovation in the AI sphere, a large subindustry that is expected to go from strength to strength in the coming decade. Initial applications of generative AI have primarily been in artistic and creative processes, such as image creation and writing. However, through 2024 and into 2025, generative AI has been increasingly tested for various additional business functions. As a result, its potential impact on industries around the globe cannot be understated, generating significant value in the high-tech, retail, and banking sectors to name just a few. Generative AI is thus poised to influence nearly all areas of the economy.AI agents have entered the field
Agentic AI, a subset of generative AI, is gaining prominence in organizations because it promises to fully realize the potential of generative AI by automating complex tasks and workflows, thereby boosting efficiency and ROI. Its autonomous operation and learning capabilities further ensure consistent and reliable task execution, overcoming the limitations of current generative AI systems that rely heavily on human oversight. The most prominent makers of agentic AI are the major players, such as Google, OpenAI, Microsoft, and France’s Mistral and the market is expected to grown considerably between 2025 and 2030.Opportunities for those quick enough to seize them
The rise of generative AI programs is expected to revolutionize the workforce in a significantly different way to previous waves of automation. This change should be a cause for concern for both businesses and individual workers. At a business level, firms will need to observe how competitors are adopting generative AI solutions, as well as avoiding any wastage in labor. For workers, there will be increased pressure to reskill and remain competent. While a cause for concern, generative AI also provides opportunities for those who can act swiftly and adapt, utilizing AI assistants such as Google’s Gemini or Microsoft’s Copilot, enabling them to keep ahead in the AI race.Bergur Thormundsson
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Mar 19, 2025
Bergur Thormundsson
Research expert covering technology in the Nordics, AI and smart cities
