Possibly the most popular holiday in the country, Christmas is one of the most exciting moments of the year for Italian consumers. A time for food, decorations, and gift shopping, shoppers in Italy were expected to generate
in retail spending over Christmas. However, in the same year, over 65 percent of Italians taking part in a survey stated that they were planning to
. This is a higher share of respondents compared to 2022, but comes as no surprise considering the increase in prices of Christmas products such as
or Hi-tech gifts. Despite this, the
on Christmas gifts in 2023 was forecast to increase compared to the previous years, reaching a value of around 186 euros.
Holiday gift shopping
Nearly 40 percent of consumers in Italy
started gift shopping in November 2023, and a larger share stated that they would shop for Christmas presents during
Black Friday.The leading
shopping channel for Christmas gifts that year was e-commerce, ahead of physical stores, supermarkets and malls.
Among the most popular Christmas gifts, more than 40 percent of Italians listed clothing, beauty products, and books, followed by
toys and fashion accessories.
Christmas decorations
One of the most common Christmas traditions in Italy is decorating your home. In 2022, approximately
86 percent of people in Italy decorated their homes for the holiday season. About 15 percent of consumers spent between
51 and 100 U.S. dollars on Christmas decorations that year, and as many as 91 percent of them answered that
Christmas trees were their favorite decoration. Christmas trees are considered one of the
symbols representing Christmas the most in Italy, but this decoration also experienced an
increase in price as of 2023.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
