D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Black Friday in France - statistics & facts
Black Friday and Cyber Monday, although originally from the United States, have also recently caught the interest of several consumers all around the globe. As a matter of fact, in 2024, the percentage of consumers who planned to shop during Black Friday or Cyber Monday was pretty high not only in the United States, but also in many European countries, as well as in Australia and Singapore. In France, about 30 percent of consumers stated that they were definitely going to shop during Black Friday sales in 2024.
Even though the popularity of Cyber Week in France is not at the same level as in the United States, a good number of consumers in France are still planning to take advantage of the deals, with many choosing to do so through online channels.
Black Friday in France: spending intentions
Although inflation has impacted the day-to-day life of several consumers, and already in the previous year the number of French shoppers who planned to cut back on spending during the holiday season had increased, many were still planning to make purchases during Black Friday 2024. That year, the average budget for Black Friday and Cyber Monday purchases amounted to about 320 euros for women and almost 480 euros for men. One of the main reasons to partake in this shopping event was purchasing at least some Christmas gifts by taking advantage of the deals.Leading product categories
Ready-to-wear items and hygiene and beauty products were the most sought-after product categories during Black Friday according to French consumers. These were followed by household appliances and toys, as stated by 28 and 26 percent of shoppers taking part in a survey. Tech products and clothing were the products men said they purchased the most during mega sales events such as Black Friday and Cyber Monday, while women indicated clothing and gifts, with accessories ranking third.Even though the popularity of Cyber Week in France is not at the same level as in the United States, a good number of consumers in France are still planning to take advantage of the deals, with many choosing to do so through online channels.
