Consumer electronics in Germany - statistics & facts
Life without consumer electronics is unthinkable for most people. Work, staying in touch with family, or watching a new TV show are just a few examples of what consumer electronics are used for. Wifi coverage in public spaces and retail or food locations allows for increased use of devices where functionality depends on an internet connection. The market as such continues to expand, especially with the continuing shift towards smart technology, as well as mobile devices and wearables. Companies compete to produce the next big thing, catering to overall consumer demand for lighter and easy to use technology. In 2022, revenue from consumer electronics in Germany amounted to 8.2 billion euros.
The consumer electronics market is not going anywhere, although the market may experience some fluctuations due to people spending less perhaps due to inflation or other economic factors, reliance on smartphones and laptops means that people will always be buying such devices.
Televions
In a nation where watching TV is still a widespread pastime, new types of television sets have changed the consumer experience. Smart TVs, flatter and often less heavy than their predecessors, can be connected to the internet at home, thus allowing further access to already existing video streaming subscriptions, various viewing options via apps and online media libraries of public broadcasters, and consumption on a bigger screen. Around 96 percent of TVs sold at the beginning of 2023 were smart TVs. By comparison, tube or CRT TVs, have gradually ceased generating sales during the 2000s. TVs with LCD screens were the type sold the most to private consumers in Germany.Winners and losers of consumer electronics
Audio and photo equipment are other important product groups on the German consumer electronics market. Headphones, big and small, plug-in and bluetooth, are used for a variety of purposes, be it listening to music, gaming, viewing content or work. Sales have gone up significantly in recent years, with 15.31 million units sold in 2023. Meanwhile, the opposite was true for digital cameras. Sales have plummeted compared to the first decade of the 21st century, with less than a million units sold 2023. This can be attributed to the fact that most smartphones have built-in cameras, and faced with a choice, consumers will likely pick one device serving multiple purposes instead of two separate ones.The consumer electronics market is not going anywhere, although the market may experience some fluctuations due to people spending less perhaps due to inflation or other economic factors, reliance on smartphones and laptops means that people will always be buying such devices.
