X (formerly Twitter)

Statistics report about X (formerly Twitter)

X (formerly Twitter)

This report presents insights and statistics on the social network X (formerly Twitter). It provides an overview of the microblogging platform's finances and usage metrics as well as user opinions and behavior.

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Table of contents

Overview

5
  • Premium Statistic Number of global social network users 2017-2028
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2024
  • Premium Statistic Leading social media usage reasons worldwide 2023
  • Basic Statistic Media usage in an online minute 2023

Financial performance pre going private

6
  • Premium Statistic X/Twitter: global revenue 2010-2021
  • Basic Statistic X/Twitter: annual revenue 2010-2021, by segment
  • Basic Statistic X/Twitter: distribution of annual revenues 2010-2021, by segment
  • Basic Statistic X/Twitter: annual ad spend 2014-2021
  • Basic Statistic X/Twitter: sales and marketing spending 2010-2021
  • Premium Statistic X/Twitter: annual net income/loss 2010-2021

Benchmark

9
  • Basic Statistic Most used social networks 2024, by number of users
  • Premium Statistic U.S. market share of leading social media websites 2024
  • Premium Statistic Gender distribution of social media audiences worldwide 2024, by platform
  • Premium Statistic Net worth of the richest social media entrepreneurs 2024
  • Premium Statistic Workforce of leading global online companies 2014-2023
  • Basic Statistic Global social media subscriptions comparison 2023
  • Premium Statistic Leading social apps for users in the U.S. 2023, by weekly usage hours
  • Premium Statistic Leading social apps in the U.S. 2023, by active user reach
  • Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2023-2024

Users and demographics

6
  • Premium Forecast Twitter users worldwide 2019-2028
  • Basic Statistic X/Twitter: Countries with the largest audience 2024
  • Basic Statistic X/Twitter AMARS in the EU 2022-2024
  • Premium Statistic X/Twitter Premium subscriber count 2023
  • Basic Statistic X/Twitter: distribution of global audiences 2024, by gender
  • Basic Statistic X/Twitter: distribution of global audiences 2024, by age and gender

Usage

8
  • Basic Statistic Global X/Twitter news consumption 2024, by source
  • Premium Statistic Total global visitor traffic to X.com/Twitter.com 2024
  • Basic Statistic Distribution of X.com/Twitter.com traffic 2024, by country
  • Basic Statistic X (formerly Twitter) accounts with the most followers worldwide 2023
  • Premium Statistic Social media sites frequently used for news U.S. 2020-2023
  • Basic Statistic Tweets containing emojis 2013-2023
  • Premium Statistic Twitter: most used food and drink emojis 2023
  • Premium Statistic U.S. Twitter users mentioning Elon Musk 2023, by party ID

Engagement

5
  • Basic Statistic X/Twitter average weekly posts 2023-2024
  • Basic Statistic X/Twitter average impressions on posts 2023-2024
  • Basic Statistic X/Twitter average engagement on posts 2023-2024, by type of interaction
  • Basic Statistic X/Twitter: average replies on posts 2023-2024
  • Basic Statistic X/Twitter: engagement rate change 2023-2024

Content regulation

8
  • Basic Statistic X/Twitter: distribution of global user reports H1 2024, by violation
  • Basic Statistic X/Twitter: global enforcement actions H1 2024, by violation
  • Basic Statistic X/Twitter: global user reports H1 2024, by violation
  • Basic Statistic X/Twitter: distribution of global user reports H1 2024, by violation
  • Basic Statistic X/Twitter: platform manipulation and spam actions H1 2024
  • Basic Statistic X/Twitter: child safety enforcement actions H1 2024
  • Basic Statistic X/Twitter: abuse, harassment, and hateful content actions H1 2024
  • Basic Statistic X/Twitter: personal privacy actions H1 2024

Data requests

5
  • Premium Statistic X/Twitter: government data requests H1 2024
  • Basic Statistic X/Twitter: government removal requests H1 2024
  • Basic Statistic X/Twitter: government removal requests as of H1 2024
  • Basic Statistic X/Twitter: copyright and trademark notices H1 2024
  • Premium Statistic X/Twitter: copyright notices submitted as of H1 2024

Advertising and marketing

8
  • Premium Statistic X (formerly Twitter) advertising revenue worldwide 2017-2027
  • Premium Statistic Media companies: ad revenues 2023
  • Basic Statistic Digital advertising revenue of leading online companies 2012-2023
  • Premium Statistic Leading social media platforms used by marketers worldwide 2024
  • Premium Statistic Most important social media platforms for marketers worldwide 2024
  • Premium Statistic Most used social media platforms among B2C and B2B marketers worldwide 2024
  • Premium Statistic Changes in spending on digital platforms by marketers worldwide 2023
  • Premium Statistic Trust in X ads among marketers worldwide 2022-2024

Public opinion

5
  • Basic Statistic U.S. adults on referring to X/Twitter 2024
  • Basic Statistic U.S. adults on social media having a good impact on democracy 2024, by platform
  • Premium Statistic X/Twitter: U.S. users on the likelihood of using the platform in the future 2023
  • Premium Statistic X/Twitter: U.S. users on taking a break from the platform 2023, by gender
  • Premium Statistic Reactions to new X/Twitter logo according to global users 2023
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