Internetanbieter: Salt-Kund:innen in der Schweiz

Selected insights on internet providers: Salt customers in Switzerland

• Salt is more popular among Generation Z than other internet providers
• Compared to other internet providers, Salt has a relatively high share of female customers
• Salt has a larger share of customers with a low income than other internet providers
• Salt customers are more likely to live in large cities than home internet users in general
• A happy relationship is more important to Salt customers than to other home internet users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors