Video-on-demand: YouTube Premium users in Germany

Consumer Insights report

Video-on-demand: YouTube Premium users in Germany

This report offers the reader a comprehensive overview of YouTube Premium users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark YouTube Premium users in Germany (''brand users'') against German video-on-demand users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on video-on-demand: YouTube Premium users in Germany

  • YouTube Premium is more popular among Generation Z than other video-on-demand services
  • 33% of YouTube Premium users have a college degree
  • 27% of YouTube Premium users live in large cities
  • YouTube is more popular among YouTube Premium users than the average video-on-demand user

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FURTHER REPORTS

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