Video-on-demand: YouTube Premium users in Brazil

Consumer Insights report

Video-on-demand: YouTube Premium users in Brazil

This report offers the reader a comprehensive overview of YouTube Premium users in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark YouTube Premium users in Brazil (''brand users'') against Brazilian video-on-demand users in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on video-on-demand: YouTube Premium users in Brazil

  • YouTube Premium has a high share of users that are Millennials compared to the total online population
  • YouTube Premium has more male than female users
  • YouTube Premium has a larger share of users with a high income than other video-on-demand services
  • YouTube Premium users are more likely to live in cities with over 1 million inhabitants than the average consumer
  • Similar aspects of life are important to YouTube Premium users and other video-on-demand users

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