Video-on-demand: YouTube Premium users in India

Consumer Insights report

Video-on-demand: YouTube Premium users in India

This report offers the reader a comprehensive overview of YouTube Premium users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark YouTube Premium users in India (''brand users'') against Indian video-on-demand users in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on video-on-demand: YouTube Premium users in India

  • YouTube Premium is more popular among Millennials than other video-on-demand services
  • YouTube Premium has more male than female users
  • YouTube Premium has a larger share of users with a high income than other video-on-demand services
  • YouTube Premium users are more likely to live in cities and urban areas than video-on-demand users in general
  • Similar aspects of life are important to YouTube Premium users and other video-on-demand users

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