Video-on-demand: Netflix users in Korea

Consumer Insights report

Video-on-demand: Netflix users in Korea

This report offers the reader a comprehensive overview of Netflix users in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Netflix users in Korea (''brand users'') against Korean video-on-demand users in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on video-on-demand: Netflix users in Korea

  • Like other video-on-demand services, Netflix has a high share of users that are Millennials
  • 53% of Netflix users are male
  • Compared to the average consumer, Netflix users are less likely to have a low income
  • Video-on-demand users in general and Netflix users specifically, live in a similar type of communitiy
  • Being successful is an important aspect of life for 46% of Netflix users

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