Car insurance: HDI customers in Poland

Consumer Insights report

Car insurance: HDI customers in Poland

This report offers the reader a comprehensive overview of HDI customers in Poland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark HDI customers in Poland (''brand users'') against Polish car insurance holders in general (''category users''), and the overall Polish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on car insurance: HDI customers in Poland

  • The current share of car insurance holders using HDI is fairly similar to Q2 of 2021
  • HDI has a high share of customers that are Millennials compared to the total online population
  • There is a fairly even split of male and female HDI customers
  • 40% of HDI customers have an upper secondary education with the permission to go to university
  • Making their own decisions is less important to HDI customers than to other car insurance holders

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