Video-on-demand: Max (HBO Max) users in the Netherlands

Selected insights on video-on-demand: Max (HBO Max) users in the Netherlands

• Max (HBO Max) has a high share of users that are part of Generation Z compared to the total online population
• There is a fairly even split of male and female Max (HBO Max) users
• Just like video-on-demand users in general, Max (HBO Max) users are relatively likely to have a high income
• Video-on-demand users in general and Max (HBO Max) users specifically, live in a similar type of communitiy
• A happy relationship is more important to Max (HBO Max) users than to other video-on-demand users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors