Video-on-demand: bilibili users in China

Consumer Insights report

Video-on-demand: bilibili users in China

This report offers the reader a comprehensive overview of bilibili users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark bilibili users in China (''brand users'') against Chinese video-on-demand users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on video-on-demand: bilibili users in China

  • The share of video-on-demand users using bilibili grew by 10 percentage points since 2021
  • bilibili is more popular among Generation Z than other video-on-demand services
  • There is a fairly even split of male and female bilibili users
  • A relatively high share of bilibili users have a college degree
  • An honest and respectable life is an important aspect of life for 41% of bilibili users

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