Video game streaming: Twitch users in Australia

Consumer Insights report

Video game streaming: Twitch users in Australia

This Brand Report covers Twitch in the video game streaming market of Australia. Receiving up to four updates throughout the year, the report is based on data from the Global Consumer Survey, as of March 2023.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Twitch users in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark Twitch users in Australia (''brand users'') against Australian video game streaming site users in general (''category users''), and the overall Australian onliner, labelled as ''all respondents'' in the charts.

The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 15,000 brands across 56 countries.

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