Video live streaming services: ESL Play users in India

Consumer Insights report

Video live streaming services: ESL Play users in India

This report offers the reader a comprehensive overview of ESL Play followers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark ESL Play followers in India (''brand users'') against Indian video live streaming viewers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on video live streaming services: ESL Play users in India

  • ESL Play is more popular among Millennials than other video live streaming services
  • ESL Play has more male than female followers
  • ESL Play has a smaller share of followers with a medium household income compared to other video live streaming services
  • ESL Play followers are more likely to live in cities and urban areas than video live streaming viewers in general
  • An honest and respectable life is less important to ESL Play followers than to other video live streaming viewers

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