Video game stores: Verkkokauppa.com in Finland 2021 Brand Report

Within the charts of this report, you will be able to benchmark the results for customers of Verkkokauppa.com in Finland against all other consumers in the same category (in this case video game stores), and the overall onliners in Finland.

Video game stores
Video game stores refer to all stores where hard copies (e.g. disc) of video games can be bought. Analyses in this report are based on respondents' answers to the question "Where have you purchased video games on a data medium / hard copy in the past 12 months (in-store or website)?".

Overview

• Introduction
• Key findings

• Brand usage
• General demographics
• Life stages
• Income
• Household classification
• Type of community

• Attitudes
• Hobbies & Interests
• Attitudes towards innovation
• Life values

• Internet usage by device
• Social media usage
• Media usage
• Advertising touchpoints

• Global Consumer Survey
• Methodology
• Authors

Demographic Profile

• Top 10 most used video game stores in Finland
• Gender
• Age
• Household size
• Community
• Age of consumers in Finland
• Share of consumers in Finland in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Finland live
• Communities in Finland where consumers live

• Agreement with statements in Finland
• Top 10 hobbies and interests of Verkkokauppa.com customers in Finland
• Agreement with statements on innovation by consumers in Finland
• Most important aspects of life for consumers in Finland

• Type of device consumers in Finland use regularly to access the internet
• Social media activities in Finland by type
• Type of media, consumers in Finland have been using in the past 4 weeks
• Top 10 places where Verkkokauppa.com customers in Finland have seen adverts in the past 4 weeks