TVs: Toshiba owners in Canada

Consumer Insights report

TVs: Toshiba owners in Canada

This report offers the reader a comprehensive overview of Toshiba owners in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Toshiba owners in Canada (''brand users'') against Canadian TV owners in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on TVs: Toshiba owners in Canada

  • Toshiba is more popular among Generation X than other TV brands
  • There is a fairly even split of male and female Toshiba owners
  • Toshiba has a larger share of owners with a low income than other TV brands
  • Toshiba owners are more likely to live in medium-sized towns than TV owners in general
  • A happy relationship is less important to Toshiba owners than to other TV owners

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