TVs: Toshiba owners in the United States

Consumer Insights report

TVs: Toshiba owners in the United States

This report offers the reader a comprehensive overview of Toshiba owners in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Toshiba owners in the United States (''brand users'') against U.S. TV owners in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on TVs: Toshiba owners in the United States

  • Toshiba is more popular among Baby Boomers than other TV brands
  • There is a fairly even split of male and female Toshiba owners
  • Toshiba has a larger share of owners with a medium household income than other TV brands
  • TV owners in general and Toshiba owners specifically, live in similar type of communities
  • Being successful is less important to Toshiba owners than to other TV owners

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