TVs: TCL owners in China

Consumer Insights report

TVs: TCL owners in China

This report offers the reader a comprehensive overview of TCL owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark TCL owners in China (''brand users'') against Chinese TV owners in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on TVs: TCL owners in China

  • The age distribution of TCL owners and TV owners overall is fairly similar
  • TCL is more popular among male TV owners than female TV owners
  • Consumers with a medium household income make up 36% of TCL owners
  • TCL owners are more likely to live in rural areas and towns than the average consumer
  • Safety and security is more important to TCL owners than to other TV owners

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